Digital Campaign Strategist at Houston Methodist | Houston, TX

Houston Methodist

Digital Campaign Strategist

Houston, TX (Unknown)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end digital media planning and optimization for assigned service lines, coordinating with partners to drive preference and measurable revenue.

Own end-to-end digital media planning, campaign execution, and performance reporting for assigned service lines.
Must-have: Four years of digital marketing experience in paid media channels.
Standout: Proven collaboration with cross-functional teams, vendors, and creative partners.

Job Description

Responsibilities

leading, managing and partnering with digital marketing management, marketing business partners and creative teams in creating cohesive, comprehensive digital media plans and channel strategies that drive preference and volume for assigned programs/service lines and maximizing impact of digital channels.
Contributing to the end-to-end strategy, implementation and reporting of digital campaigns to reach marketing goals and support engagement, the Digital Campaign Strategist will design comprehensive digital media plans and build business cases for testing new digital media channels including analyzing campaign performance from varying data points, transferring to complete reporting presentations, and working with third parties to ensure digital channel deliverables.
Develops digital plans, campaigns, and strategies for assigned digital media channels and platforms ensuring service line goals, deliverability, and alignment with wider service line strategy.
Manages relationships with vendors for digital campaigns. Leads planning implementation, and ensures digital strategies reflect larger business strategies.
Partners with cross functional teams for sourcing creative requirements, product needs, and campaign goals, effectively communicating with cross-functional teams.
Supports product activation and effective adoption and utilization within dynamic, evolving digital and technical ecosystems, ensuring continued alignment with revenue-driving marketing initiatives and established service line strategies.
Builds key performance indicators (KPIs) dashboards and programming scorecards to build reporting and determine product strategic optimizations.
Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager. Contributes to development of key insights and initiatives annually.
Develops clear and concise communications, reports, and presentations with compelling data for leadership.
Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors.

Requirements

Bachelor’s Degree in Business, Marketing, Communications, or related field
Four years experience related to digital marketing within the assigned digital marketing channel and function.
Proficient in spreadsheet, word-processing, and presentation software.
Sufficient proficiency in speaking, reading, and writing the English language necessary to perform essential functions.
Ability to effectively communicate with patients, physicians, family members and co-workers in a customer service focus.
Knowledge of digital paid media channels and platforms (Paid search, social media, programmatic media).
Capable of pulling digital campaign performance data and driving insights into presentations for business partners and leadership.
Ability to lead meetings, conversations and present with authority.
Ability to work under pressure and balance many competing priorities.
Ability to uphold confidential and sensitive information.

Preferred

Proactively manages own professional development, including receiving, seeking out and acting on performance feedback.
Building business cases for testing new digital media channels
Experience engaging with ideas offered by others; works collaboratively and contributes to dialogue.

Houston Methodist

Houston Methodist is one of the nation’s leading health systems and academic medical centers. The health system consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the Texas Medical Center, seven community hospitals and one long-term acute care hospital throughout the Greater Houston metropolitan area. Houston Methodist also includes a research institute; a comprehensive residency program; international patient services; freestanding comprehensive care, emergency care and imaging centers; and outpatient facilities. Houston Methodist employs more than 32,000 people. Come lead with us.

Founded in 1919

Houston, Texas, USA

21K employees (230 in marketing)

www.houstonmethodist.org