Digital Campaign Manager, Paid Search at GSD&M | Austin, TX

GSD&M

Digital Campaign Manager, Paid Search

Austin, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

This role focuses on managing paid search accounts across healthcare, retail, and QSR, executing optimizations, tracking, and reporting. It requires 2+ years of PPC experience with Google and Bing, strong analytics, and Excel skills. Benefits emphasize an inclusive environment and growth opportunities.

Job Description

Responsibilities

Assists in the management and daily optimizations of Paid Search accounts for clients across healthcare, retail, and QSR verticals
Responsible for executing maintenance on the accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid management
Knowledgeable about the various campaign types and bidding strategies available in Google and Bing
Set up campaigns to include tracking for performance against targets and making optimizations consistently
Pulling data, performing analysis and preparing weekly reports for clients
Supports day-to-day communication with team, vendors and clients
When applicable, is responsible for feed management, cleansing and optimizations for Google Shopping
Executes and reports out on testing strategies and optimizations to improve campaign performance
Flagging, troubleshoot, and resolving issues
Understands clients business goals and utilizes that as a guiding light in prioritizing activities on the account

Requirements

2+ years related work experience with managing Paid Search/PPC campaigns on Google and Bing.
Bachelor’s Degree in Marketing, Advertising or equivalent work experience.
Hands-on experience with Google Ads, Bing Ads, Google Analytics and SearchAds360.
Strong analytical skills and comfort working with performance data.
Proficiency in Excel/Google Sheets for reporting and analysis.
Understanding of conversion tracking, tagging, and basic attribution models.
Strong organizational skills and ability to manage multiple campaigns and deadlines.

Benefits

inclusive environment where everyone matters, all while enjoying generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while
We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters, all while enjoying generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while.

GSD&M

GSD&M is a creatively driven, full-service agency born and raised in Austin, TX. Our strategy? We’re in the business of growing our clients’ businesses and have helped grow some of the world's most successful brands. We’re a full-service advertising agency, but our work goes beyond just making ads. We are a company that uses the power of purpose to drive success with our clients. We partner with our clients to discover, define and articulate their core purpose beyond making money and translate that vision into the marketplace. The return for us? Our work makes a difference for our people, our clients and our communities.

Founded in 1971

Austin, Texas, USA

552 employees (229 in marketing)

www.gsdm.com