Responsibilities

• Assists in the management and daily optimizations of Paid Search accounts for clients across healthcare, retail, and QSR verticals
• Responsible for executing maintenance on the accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid management
• Knowledgeable about the various campaign types and bidding strategies available in Google and Bing
• Set up campaigns to include tracking for performance against targets and making optimizations consistently
• Pulling data, performing analysis and preparing weekly reports for clients
• Supports day-to-day communication with team, vendors and clients
• When applicable, is responsible for feed management, cleansing and optimizations for Google Shopping
• Executes and reports out on testing strategies and optimizations to improve campaign performance
• Flagging, troubleshoot, and resolving issues
• Understands clients business goals and utilizes that as a guiding light in prioritizing activities on the account
• Stays abreast of new products and updates within Google and Bing’s advertising platforms
• Works daily in platforms such as Google Ads, Bing Ads, Search Ads 360, Google Ads Editor and Bing Ads Editor
• Works as a part of the larger Paid Search team; participates in team meetings and brainstorms

Requirements

• 1-2+ years related work experience with managing Paid Search/PPC campaigns on Google and Bing.
• Bachelor’s Degree in Marketing, Advertising or equivalent work experience.
• Hands-on experience with Google Ads, Bing Ads, Google Analytics and SearchAds360.
• Strong analytical skills and comfort working with performance data.
• Proficiency in Excel/Google Sheets for reporting and analysis.
• Understanding of conversion tracking, tagging, and basic attribution models.
• Strong organizational skills and ability to manage multiple campaigns and deadlines.
• This role requires regular in-office presence with a minimum of three days per week, to engage and collaborate in in-person team interactions and meetings as required.

Benefits

• At GSD&M, inclusion is our superpower. An inclusive environment where diverse perspectives are encouraged and empowered makes the work better, makes our agency better and ultimately makes the industry better.
• We’re proud to be recognized by the Advertising Federation’s Mosaic Awards year after year for our efforts in diversity, equity and inclusion.
• We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters, all while enjoying generous benefits, plenty of time off, and opportunities for growth whether you’re just starting out or have been in the biz for a while.