Responsibilities

• Contribute channel-level expertise to campaign planning, including campaign flow, sequencing, asset mix, execution plans, and timelines
• Execute and manage campaigns across email and digital channels, including audience segmentation, templates, automation workflows, landing pages, personalization, and A/B testing
• Coordinate with Sales and Field Marketing to support effective lead handoff, follow-up, and pipeline growth
• Monitor campaign performance against defined KPIs and funnel metrics; identify insights and optimization opportunities
• Prepare and deliver campaign performance reports and dashboards with clear findings and recommendations

Requirements

• 3–5 years of experience in B2B digital marketing, demand generation, or campaign management
• Hands-on experience across email, SEO, social media, SMS, and content-driven digital campaigns
• Working knowledge of marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)
• Strong understanding of the B2B buyer journey and sales funnel optimization
• Analytical mindset with experience interpreting campaign performance data and metrics
• Strong project management, communication, and cross-functional collaboration skills
• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field required
• Equivalent professional experience may be considered in lieu of a degree

Preferred

• Marketing or analytics certifications (e.g., HubSpot, Salesforce, Google Analytics) are a plus