Digital Campaign Manager

Denver, CO (On-site)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 2 weeks ago

Job Summary

Own end-to-end digital campaign management for client programs, from trafficking and in-flight optimization to post-analysis, while collaborating with Sales Planning and delivering data-driven recommendations.

  • Own campaign strategy and testing plans across client programs
  • Coordinate reporting and client communications including performance insights
  • Partner with Sales Planning to align budgets and goals with client objectives

Job Description

Responsibilities

  • Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post campaign analysis.
  • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
  • Develop campaign strategies to support and achieve the client’s business objectives
  • Utilize platforms to prepare reports and communicate campaign performance to clients.
  • Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
  • Provide the Account Management team campaign reporting data for client recap decks as well as campaign strategy recommendations for future campaigns.
  • Work with sales teams to validate insertions orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.

Requirements

  • BA degree in marketing, business or equivalent work experience
  • At least 2-3 years of work experience in digital campaign management or related fields
  • Knowledge of digital ad ecosystem and familiarity with ad platforms and tools ex. The Trade Desk, AppNexus, Google DV 360), Google Tag Manager, Google Analytics
  • English Fluency Required.
  • Ability to Work Independently.
  • Excellent Attention to Detail.
  • Ability to Work under pressure and prioritize projects.
  • Team Player.

Preferred

  • Trade Desk or GAM Certification a plus
Entravision logo

Entravision

3.4 Glassdoor

Entravision is a media and advertising technology company. In the U.S., we maintain a diversified portfolio of television and radio stations and digital advertising services that target Latino audiences and beyond. Our unique broadcast media assets include 49 television stations (making us the largest affiliate group of the Univision and UniMás television networks) and 43 Spanish-language owned & operated radio stations, plus network audio, streaming, and app platforms. We are proud to create unique 360 marketing solutions for over 2,500 clients. Our advertising technology business consists of Smadex, our programmatic ad purchasing platform, and Adwake, our mobile growth solutions business. Headquartered in Los Angeles, California, USA. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under EVC.

Founded in 1996
Burbank, California, USA
392 employees (138 in marketing)
51% recommend to a friend
49% CEO approval

Salaries

Posted range

$75K/yr – $85K/yr

Taken straight from the job posting.

See all Entravision salaries

Marketing Team

Marketing Team Size
119 (30% of company)
Median Career Experience
17.5 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
27.3K
Traffic Source Mix
Search
40%
Direct
44%
Referral
9.8%
Social
4.9%
Paid
1.1%

Headcount Trend

Current headcount: ~392

Recent News

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Digital Campaign Manager

Entravision · Denver, CO · On-site