Responsibilities

• Own the digital funnel that grows our customer funnel and drives customers to dispensaries carrying Bloom, from awareness through purchase.
• Set the overall digital budget jointly with the CMO, then manage and allocate it across paid media, creative production, email, and co-marketing — tracking ROI and shifting spend toward what performs.
• Own reporting across all digital marketing metrics — channel engagement, audience and list growth, site traffic, CAC, and conversion rate — and connect them to the downstream KPIs that matter: dispensary traffic, menu orders, and revenue. Adjust strategy based on what the data shows.
• Plan, execute, and optimize co-marketing campaigns with dispensary partners, including in-store promotions or activations supported by digital ads, email, and owned content.
• Manage Bloom's presence and merchandising across retail menu platforms —ie, retail menus, I Heart Jane, Weedmaps, and Dutchie, etc.
• Instagram and TikTok — help build Bloom’s social brand world. Own the content strategy that grows community, deepens loyalty, and makes Bloom a brand people want to be part of.
• YouTube and Reddit — drive retail sales support. Cultivate the review and word-of-mouth ecosystem where customers research before they buy, knowing that positive reviews translate directly into dispensary visits and sales.
• Email (Klaviyo) — manage B2B and B2C campaigns end to end, executing against priorities set with the CMO and sales, tailoring messaging to each audience to drive wholesale orders, dispensary traffic, and online conversions.
• Web — keep Bloom's site current, on-brand, optimizing the route visitors take to the dispensaries and menus that carry us.
• Lead and optimize paid digital campaigns, using audience data and analytics to bring down customer acquisition cost and improve store-visit conversion.

Requirements

• 5+ years in digital marketing, or brand management with experience
• Proven track record building and scaling digital funnels that drive measurable traffic, conversion, and revenue.
• Hands-on paid digital media experience — audience segmentation, retargeting, and attribution — with the ability to build and optimize campaigns directly rather than through an agency.
• Experience managing B2B and B2C email campaigns, tailoring messaging by segment to drive wholesale orders, retail traffic, and online conversions.
• Proven ability to lead performance analysis and translate findings into execution shifts that keep results improving.
• Experience owning a marketing budget and allocating spend across channels against revenue targets.
• Must be 21+ and able to obtain [state] cannabis worker credentials and pass a background check.

Preferred

• Cannabis industry experience, particularly with retail menu platforms (I Heart Jane, Weedmaps, Dutchie).
• Experience launching or scaling DTC e-commerce, especially merch or apparel.
• Familiarity with CRM and digital asset management tools.
• Experience running omni-channel campaigns from strategy through execution in a regulated or ad-restricted category.

Benefits

• Remote-first work environment
• Medical, dental & vision
• Employee-Funded 401(k)
• Phone Stippened