Digital Brand Manager, B2B Growth at Included Health | USA | $104K/yr – $149K/yr

Included Health

Digital Brand Manager, B2B Growth

USA (Remote)

$104K/yr – $149K/yrMid Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own Included Health’s digital presence by managing the marketing site, building scalable templates, and ensuring brand accuracy while aligning content with campaigns to accelerate conversions.

Web Experience & Campaign Landing Pages: Manage the site, publish content, create landing pages for integrated campaigns, and translate briefs into pixel-perfect experiences.
Testing, Optimization & Analytics: Run test-and-learn on pages and emails to improve CTR, form completions, and demo requests.
Content, SEO & Brand: Optimize owned-channel content for search and AI-driven discovery; track KPIs with Marketing Ops to tie web activity to pipeline.

Job Description

Own day-to-day management of Included Health’s marketing site in partnership with the Web Experience & Platform team — updating pages, publishing content, and ensuring brand accuracy and quality across templates and modules. Collaborate with developers and platform owners to implement and iterate on scalable page templates, components, and content models.
Lead strategy, creation, and optimization of campaign and product landing pages that support integrated campaigns across web, email, social, and paid media. Collaborate with copywriters and designers to translate campaign briefs into pixel-perfect digital experiences.
Run an ongoing test-and-learn program for landing pages and email programs to improve key funnel metrics such as CTR, form completion rate, and demo requests.
Ensure content on our owned channels is optimized to influence and represent the Included Health brand across search engines and large language models.
Partner with Marketing Operations to define and track core digital KPIs across web and email, such as organic and campaign traffic, session duration, on-page engagement, conversion rates, and contribution to pipeline.
Work closely with cross-functional teams to understand project requirements, contribute innovative ideas during brainstorming sessions, and deliver designs that meet business objectives while enhancing Included Health's digital storytelling and brand presence.
Stay current on evolving digital trends, web technologies, and demand generation concepts; proactively recommend changes to keep Included Health’s digital brand experience modern and competitive.

Included Health

3.2 Glassdoor

Included Health delivers personalized, all-in-one healthcare to millions of people nationwide. We provide healthcare access, answers, and advocacy through a modern experience designed to treat people better—mind, body, and wallet. It’s all included: - virtual and in-person care- system-wide navigation and care coordination- 24/7 support for every clinical and administrative needsOur members experience better care, better outcomes, more healthy days, and lower overall costs.

Founded in 2020

San Francisco, California, USA

1.7K employees (83 in marketing)

www.includedhealth.com

47% recommend to a friend

59% CEO approval