Digital Analytics Manager - Ptarmigan Media

New York, USA (Hybrid)

$90K/yr – $125K/yrManagerFull time

Posted 3 months ago

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Job Summary

Drive data operations leadership for Omnicom Media Group campaigns, defining scalable data strategies, governance, and cross-channel data integrity to enable accurate performance reporting.

  • Primary focus: Own data operations across campaign delivery, QA, and reporting to ensure clean, reconcilable insights.
  • Must-have: 3–5 years in data operations or business intelligence.
  • Standout: Experience coordinating cross-functional teams and offshore resources.

Job Description

Responsibilities

  • Strategic Data Leadership: Develop, implement, and maintain scalable data strategies, technical solutions, and data governance processes to address unique business challenges and account objectives.
  • Team & Stakeholder Collaboration: Serve as the liaison among internal digital, marketing science, analytics, investment teams, offshore resources, and external partners to ensure cohesive data integration, campaign tracking, and project alignment.
  • Project & Process Management: Manage projects from requirements definition to completion, ensuring clear communication, timely delivery, and resolution of roadblocks through project management best practices and platforms.
  • Data Operations & Quality Assurance: Oversee the integrity and quality of data generated throughout campaign delivery and optimization lifecycles. Lead efforts in data harmonization, cleansing, QA, and reconciliation to ensure flawless performance tracking and reporting.
  • Campaign Oversight: Provide oversight of digital media buys and data flows, ensuring processes are followed and all activities meet organizational and industry standards across programmatic, digital, search, social, and offline media channels.
  • Innovation & Automation: Drive adoption of the latest data operations methodologies and leverage automation to increase efficiency and data accuracy within operational processes.
  • Mentorship & Leadership: Provide guidance and oversight to team members, promote a collaborative and positive team environment, and champion continuous learning and professional development.

Requirements

  • 3-5 years’ experience in data operations and/or business intelligence
  • 1-3 years’ experience in an advertising agency environment (analytics, ad operations, marketing sciences, digital investment, business analysis preferred)
  • 3-5 years’ experience in digital media data (ad server, search, social, video, offline, etc.), data governance, and quality processes in data warehousing or ETL environments
  • 2+ years’ experience in client-facing roles and managing project teams (including offshore is a plus)
  • In-depth knowledge of processes across multiple media channels; comfort with diverse dataset types (paid, owned, etc.)
  • Familiarity with campaign management and performance optimization processes
  • Strong attention to detail and ability to identify and resolve data anomalies
  • Advanced verbal, written, organizational, and project management skills; comfortable juggling multiple priorities
  • Excellent collaboration and interpersonal skills with a proactive approach to problem-solving
  • Experience in process automation/continuous improvement initiatives

Preferred

    Benefits

    • For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
    Omnicom Media logo

    Omnicom Media

    3.5 Glassdoor

    Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

    Founded in 1996
    New York, Iowa, USA
    14K employees (3,943 in marketing)
    60% recommend to a friend
    74% CEO approval

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