Responsibilities and requirements for the paid-digital advertising lead role across multiple platforms with budget ownership and funnel optimization.

• Plan, launch, and optimize paid campaigns across Google, YouTube, Meta, LinkedIn, and additional platforms aligned with Rumpke’s various service lines and regional markets
• Continuously improve campaign performance through A/B testing, bid strategy adjustments, audience refinement, and creative iteration
• Manage advertising budgets efficiently to maximize return on ad spend and minimize cost per acquisition
• Project and plan digital advertising budgets for annual planning cycles and individual campaigns, and model the impact of adjusted spend throughout the year to inform leadership decisions
• Build and optimize landing pages that convert paid traffic into qualified leads and service inquiries
• Design and manage end-to-end digital acquisition funnels, ensuring each stage moves prospects toward conversion with clear messaging and strong calls to action
• Identify opportunities to improve funnel performance and implement best practices at every stage of the customer journey
• Maintain accurate conversion tracking, UTM structures, and pixel configurations across all active platforms
• Deliver regular performance reports to leadership, translating campaign data into clear insights and actionable recommendations
• Partner with communications, sales, and customer service teams to ensure advertising aligns with broader marketing and business objectives

• Minimum of 5 years of professional experience in digital advertising with proven results in lead generation and conversion-focused campaigns
• Experience building and optimizing landing pages using tools such as Unbounce, Instapage, Webflow, or similar platforms
• Solid understanding of full-funnel digital marketing strategy and conversion rate optimization best practices
• Experience leveraging Salesforce Marketing Cloud & Marketing Intelligence tools for campaign reporting, attribution, and performance
• Legally eligible to work in the United States
• Must successfully complete pre-employment testing
• Must be able to read and speak the English language
• Rarely lifting/carrying/pushing/pulling a max of 10 lbs
• Frequently sitting
• Rarely standing/walking

• Bachelor’s degree in Marketing, Advertising, or a related field preferred

• Health, dental, vision, matching 401(k), life insurance, paid vacation, and more