Digital Advertising Specialist (Independent Contractor)

New York City, NY (Remote)

$75/hr – $100/hrMid LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize paid search and paid social campaigns to drive scalable performance across Google Ads and LinkedIn, with a focus on audience targeting, creative ad development, and data-driven optimization.

  • Ownership: Manage Google Ads and LinkedIn campaigns, budget pacing, bid strategies, and performance tracking to inform quick optimizations.
  • Audience & creative: Shape audience targeting and collaborate on ad copy and assets with marketing and creative teams.
  • Measurement: Deliver actionable performance reports and run A/B tests to improve ROAS and scale opportunities.

Job Description

Responsibilities

  • The Role The ITHAKA marketing team seeks an independent contractor for the role of Digital Advertising Specialist (Independent Contractor) to enhance and execute digital marketing activities, particularly in paid search and paid social media advertising.
  • Focus on managing and optimizing Google Ads and LinkedIn campaigns, with an emphasis on ad account management, strategic audience targeting, ad development, performance tracking, and evidence-based adjustments to ad campaign strategies.
  • Deliverables - Digital advertising implementation plan.
  • Optimized campaigns and recommendations for scaling.
  • Ad creative (copy, graphics, videos) in partnership with digital marketing and creative teams.
  • Performance reports with actionable insights.
  • Engage in market research and understand the organization’s brands, products, services, and marketing objectives.
  • Support definition of target audiences and buyer personas.
  • Identify digital advertising opportunities aligned with business goals.
  • Identify metrics for campaign measurement.
ITHAKA logo

ITHAKA

ITHAKA's mission is to expand access to knowledge and education around the world. We started in 1995 with a simple idea: digitize the materials in university and college libraries to preserve them and make them available online to people everywhere. Today, we do that and so much more. Our 350+ staff - everyone from software developers, designers, and editors, to quantitative analysts, human resource specialists, and marketers - work to deliver four services developed to advance our mission. JSTOR is a digital platform expanding access to knowledge by making thousands of books, journals, images, and primary sources available to millions of students and researchers in 180 countries. Portico is a global archive preserving nearly 500 terabytes of digital research content for libraries and publishers to ensure it's accessible for future generations. Ithaka S+R is a strategic consulting group providing research to help colleges, universities, libraries, and museums with challenges like enrolling more low-income students and veterans, increasing diversity in their workforce, transitioning to digital environments, and improving learning outcomes and graduation rates through the use of adaptive learning technologies.To learn more about ITHAKA's jobs, culture, and our impact in higher education, visit ithaka.org.

Founded in 1995
New York, New York, USA
406 employees (52 in marketing)

Traffic Signals

Monthly Visitors
64.2K
Traffic Source Mix
Search
37.8%
Direct
41.3%
Referral
16%
Social
3.9%
Paid
0.7%

Headcount Trend

Current headcount: ~403

Marketing Team

Marketing Team Size
45 (11% of company)