Responsibilities

• Developing and modifying strategic digital advertising plans to help clients reach their goals.
• For some accounts, fully managing accounts or working with other team members, depending on scope.
• Developing and executing well-planned search engine and other digital advertising strategies for a variety of clients
• Proactively modifying strategies monthly and as needed based on performance of major KPIs, account metrics, or client needs
• Working with clients on developing or refining strategic goals during onboarding and throughout campaigns
• Developing and executing experiments for all relevant digital advertising tactics, channels, and other elements
• Clearly communicating the progress of strategic plans to meet outlined objectives both internally and, as needed, externally
• Working within digital advertising platforms to execute campaigns and optimize for performance

Requirements

• 5+ years of marketing experience, at least 3 of which in digital advertising (including search engines) specifically.
• Heavy execution and strategic development of Google Ads and other search engine advertising campaigns
• Managing and directing social media, video, shopping, and display advertising campaigns for both lead generation and e-commerce sales
• Designing digital campaigns as part of an overall marketing strategy
• Analyzing data to communicate highlights, opportunities, and next steps
• Competitor and market research
• A Bachelor’s degree or greater, or equivalent work experience in marketing
• Strong analytics knowledge
• A/B and multivariate testing
• Intimate familiarity of sales and marketing funnels
• Creative problem solving
• Outstanding computer skills
• Excellent written and verbal communication

Preferred

• Agency experience
• Marketing automation and CRM tool implementation
• Execution in all core aspects of SEO, including on-site optimization and off-site outreach
• Performance analysis via website analytics and SEO tools (e.g. SEMRush, GSC, Google Analytics, etc.)
• Foreign language skills or strategic guidance of foreign campaigns

Benefits

• Hybrid work schedule that allows you to work from home four days a week, while still fostering in-person collaboration every Thursday
• We offer a competitive benefits package, including health, dental, and vision insurance; short-term disability coverage; a 401(k) with company match; and annual profit sharing.