Responsibilities

• Execute and optimize offsite search and social advertising campaigns across Google Ads (Search, Shopping, Performance Max) and paid social platforms (Meta, TikTok, etc.), with the explicit goal of driving traffic and conversion to DTC sites and Retailer.com product detail pages.
• Activate full-funnel media strategies that support awareness, consideration, and conversion, ensuring media investments are optimized for DTC revenue and Retailer.com sales performance.
• Collaborate closely with retail media client and channels leads, along with sales teams to ensure offsite media efforts are fully integrated and aligned to DTC and retailer ecommerce priorities.
• Champion Harvest Group values while delivering high-impact, performance-driven solutions for the brands we partner with.
• Monitor campaign performance and leverage platform and retailer reporting tools to evaluate how offsite media influences DTC KPIs and Retailer.com outcomes, translating data into actionable insights.
• Support audience strategy development, including prospecting, retargeting, and first-party audience activation, designed to move shoppers from offsite environments into DTC and retailer-owned purchase experiences.
• Contribute to media planning, pacing, and in-flight optimizations, ensuring budgets are allocated to maximize DTC conversions and Retailer.com sales lift.
• Assist in maintaining strong working relationships with platform partners (Google, Meta, TikTok) and retail stakeholders.
• Stay current on media trends, evolving measurement solutions, and retailer-specific attribution approaches that connect media exposure to DTC and Retailer.com performance.