Digital Advertising Lead

Morristown, NJ (Remote)

$68K/yr – $84K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive THL’s digital ad campaigns across supporter acquisition, engagement, and fundraising to advance organizational goals.

  • Own day-to-day ad campaign management across Meta and Google, including budgeting and A/B testing.
  • Must-have: proven ability to design compelling ad creative and optimize campaigns for performance.
  • Standout: cross-functional collaboration with THL teams to align ads with content and landing pages.

Job Description

Responsibilities

  • Execute campaigns and use iterative optimization tactics to maximize the efficacy of ad sets across:
  • Supporter Acquisition: Drive qualified online supporter acquisition through targeted ad campaigns
  • Supporter Engagement: Maintain pressure on corporate targets by driving supporters to action at key campaign moments
  • Supporter Retention: Execute retargeting campaigns to maintain supporter connections
  • Fundraising: Implement evergreen and quarterly fundraising campaigns for donor acquisition, retention, and monthly giving, in collaboration with the Development team
  • Corporate Engagement: Execute corporate campaign ads and targeted outreach initiatives
  • Public Policy: Support time-sensitive legislative action campaigns
  • Other initiatives: Support ad campaigns for merch promotion, organizing recruitment, event promotion, and other organizational priorities as needed
  • Select compelling visuals and write persuasive ad copy for campaigns
  • Coordinate with THL's Video and Design teams to produce ad assets as needed

Requirements

  • Experience running and optimizing digital ads on platforms such as Meta (Facebook, Instagram), and Google. Ability to produce impactful, attention-grabbing ad creative and execute digital advertising campaigns effectively. Must be able to complete Meta advertiser verification to run ads targeting U.S. audiences.
  • Technical Proficiency: Hands-on expertise with Meta Ads Manager and other digital advertising platforms. Comfortable learning new tools and technologies as needed.
  • Collaboration: Works effectively with cross-functional teams, actively supports team goals, contributes valuable ideas, and adapts to changing team dynamics.
  • Problem Solving: Independently resolves routine problems and troubleshoots campaign performance issues using past experiences and available resources. Comfortable proposing improvements and addressing challenges.
  • Communication: Strong written and verbal skills, with the ability to write compelling ad copy, explain ideas clearly and concisely, and ensure messages are easily understood by different audiences.
  • Time Management: Plans and prioritizes work effectively to ensure efficient task completion and adherence to deadlines. Manages multiple concurrent campaigns while maintaining attention to detail.
  • Adaptability: Proactively responds to changes in work environment or project requirements. Effectively shifts priorities and seeks opportunities to develop new skills.
  • Data Analysis: Ability to interpret campaign performance data, identify trends and apply insights to optimize campaigns.
  • Strategic Awareness: Understands how individual tasks align with broader organizational strategy. Contributes ideas for process enhancements that support team objectives.

Benefits

  • Employees enjoy full medical coverage, optional dental and vision packages, paid sick leave, a 401(k) retirement plan with matching, pet care & Rx discount plans, working from home, up to 16 weeks of paid parental leave for eligible employees, wellness benefits, paid holidays, flexible vacation time, professional development, and the supportive environment at The Humane League!
The Humane League  logo

The Humane League

3.9 Glassdoor

The Humane League is an global nonprofit ending the abuse of animals raised for food. We work to reform the way farm animals are treated while also inspiring people to make more compassionate food choices. Our strategy includes hard-hitting corporate campaigns and wide-ranging outreach and education programs, supported by an extensive network of organizations, activists and supporters around the world.In the US, we have on-the-ground organizers in major cities across the country. These grassroots staff build and strengthen local communities of changemakers that support our work and spread our message, amplifying our ability to create meaningful change for farm animals.Our reach extends globally with the Open Wing Alliance. Through grants and training, we work in partnership with organizations on every continent with the singular goal of ending cages for laying hens.Animals don’t have to suffer. Get involved to create the change.The Humane League is a 501(c)3 and Certified Best In America by the Independent Charities of America, a designation reserved for the top 5% of non-profits nationwide based on the ICA's rigorous standards of financial efficiency. For five consecutive rating periods, The Humane League has been rated as one of the top animal charities in the world by Animal Charity Evaluators.

Founded in 2005
New York, New York, USA
145 employees (29 in marketing)
80% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
143.4K
Monthly Google Ads Budget
$110
Traffic Source Mix
Search
43.6%
Direct
44.2%
Referral
7.6%
Social
3.8%
Paid
0.7%

Headcount Trend

Current headcount: ~145

Marketing Team

Marketing Team Size
25 (17% of company)