Responsibilities

• Coordinating all elements of Search Engine Marketing (SEM) and Social Media Marketing (SMM) campaign management.
• Including: Facebook Ads, Search, Display, TrueView, Vehicle Ads, Performance Max, etc..
• Pacing campaigns evenly throughout the month and utilize the full allocated budget per medium.
• Develop a knowledge of Automotive processes and trends.
• Build, grow and maintain positive relationships with clients through pro-active communication
• Oversee the implementation, optimizing and tracking of our SEM and SMM programs, following up the measurement and reporting of campaigns from start to finish.
• Managing a portfolio of budgets and monitoring the tracking pacing at 97%.
• Ensure campaigns are maintaining KPI’s and best practices.
• Create client-facing documents and complete reviews of accounts with clients on a minimum of a monthly basis
• Recommending changes to website architecture, content, linking and other factors to improve SEM/ Display/Remarketing/SEO/True View positions for target keywords/videos.

Requirements

• Matriculated student, GPA 3.0 or higher preferred
• Currently pursing Bachelor’s degree in Marketing, Communications or Business degree
• Rising Junior or Senior
• No work experience necessary
• Must be detailed oriented and self-motivated.
• Able to thrive in a fast-paced, deadline driven environment.
• Take initiative & be organized.
• Experience with the Microsoft suite of products as well as Google properties (Google drive, etc).
• Must be able to take direction well with ability to juggle multiple clients and campaigns simultaneously.
• Persistence when encountering obstacles to keep the project moving to completion.

Preferred

• GPA 3.0 or higher preferred
• Experience and/or knowledge of Google Analytics preferred
• AdWords, Analytics, Bing, Facebook Ads Certified preferred

Benefits

• Work from Here remote work flexibility and the option to work on campus or remote, with in-person or virtual team meetings as needed.