Digital Advertising Associate

USA (Remote)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid media strategy and management for GoodPower across multi-channel campaigns to advance energy-transition goals.

  • Own multi-channel campaign planning, budgeting, and optimization.
  • Must-have: 3+ years in digital marketing or digital organizing with strong analytics.
  • Standout: Cross-department collaboration and data-driven experimentation.

Job Description

Responsibilities

  • Design, launch, and manage digital and traditional advertising campaigns across platforms (Meta, Google Ads, YouTube, X, LinkedIn, Reddit, Twitch, audio, programmatic DSPs, and terrestrial media).
  • Develop budgets and paid media plans; monitor performance to ensure delivery of key metrics.
  • Manage audiences, targeting, creative assets, and tracking systems to optimize performance.
  • Write and refine ad copy; collaborate with vendors and staff to produce engaging creatives.
  • Build and optimize action pages to drive list growth, conversions, and lower cost-per-lead.
  • Leverage retargeting and segmentation to increase retention and campaign effectiveness.
  • Implement new tracking and reporting methods to enhance performance insights.

Requirements

  • 3 plus years of experience in the digital marketing or digital organizing field
  • Strong analytical skills with the ability to set priorities, and complete work and meet deadlines with minimal supervision
  • Strong Excel or Google Sheets skills
  • Self-starter with strong organizational skills and creativity and can take big-picture strategy and couple it with strategic implementation.
  • Familiarity with digital tools (eg. GSuite, Slack, Canva, Jira, etc.)

Preferred

  • Experience building, managing, and evaluating paid advertising campaigns within Facebook Ads Manager and Google Ads
  • Experience working with Google Tag Manager, Facebook Pixel, and other event-tracking mechanisms
  • Copywriting experience
  • Graphic design experience

Benefits

  • Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays
GoodPower logo

GoodPower

GoodPower empowers humanity to accelerate the global transition to a decarbonized economy—one that works for everyone and not just the lucky few. We harness the power of strategic communications, disruptive tech, empirical research, organizing, and innovation to: shift culture, increase participation in our democracy, accelerate renewable energy deployment, and unlock the enormous economic potential of the energy transition. Equipped with the GoodPower Creator Collective of 8,500+ influencers, the Good Action Network of 1.4M members, the Good Data Lab that uses empirical research to improve our methods, the Better Lab that houses our groundbreaking innovation, and campaigns that have served billions of ads and organic impressions—GoodPower is accelerating the renewable energy economy to lower costs, create jobs, build more renewables, and secure a healthier, more resilient future for all. The decisive decade is here—let’s build good power together.

Founded in 2008
Boston, Massachusetts, USA
74 employees (15 in marketing)

Traffic Signals

Monthly Visitors
14.2K
Traffic Source Mix
Search
43.2%
Direct
44.4%
Referral
6.3%
Social
5.1%
Paid
0.9%

Headcount Trend

Current headcount: ~74

Marketing Team

Marketing Team Size
14 (19% of company)
Marketing Roles Posted (Last 30 Days)
1