Digital Advertising Assistant

New York, USA (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 4 months ago

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Job Summary

Drive and coordinate day-to-day digital ad ops across Meta, Google, and more to keep campaigns on track and reporting crisp.

  • Own day-to-day digital ad ops and reporting for multiple clients.
  • Must-have: solid organizational skills and experience with Google Sheets.
  • Standout: collaboration with vendors and internal teams to keep campaigns on track.

Job Description

Responsibilities

  • Monitor digital advertising campaigns across paid social and search platforms, including Meta Ads (Facebook/Instagram), Google Ads, TikTok Ads, and others.
  • Collaborate with Digital Advertising Coordinators to ensure deadlines, ad trafficking, and campaign logistics are executed accurately.
  • Brief Account Associates on creative specifications and advertising deadlines for digital media.
  • Maintain the Meta ad build tracker for campaign launches and creative updates, ensuring all assets are ready on schedule.
  • Coordinate with media vendors by providing campaign assets and requesting performance data to support reporting and optimization.
  • Assist with campaign performance tracking, including organizing data, pulling screenshots, logging details, and contributing to weekly client reports.
  • Support ongoing platform optimizations and campaign maintenance tasks.
  • Monitor weekly campaign spend across self-serve platforms to ensure budgets are pacing correctly and aligned with allocations.
  • Schedule and attend meetings with digital media vendors, capturing key insights and action items.
  • Review weekly media plans for all clients and communicate updates on budgets, launches, and campaign changes to the digital team.

Requirements

  • Interest in digital media, advertising, or marketing
  • Proficiency in Google Drive, Excel/Google Sheets, and general comfort with digital tools
  • Excellent organizational skills and keen attention to detail
  • Ability to juggle multiple tasks and communicate clearly with the team
  • Someone who wants to be accountable and who values being responsible and responsive

Benefits

  • Access to Medical, Dental, Vision Insurance after 60 days full-time
  • 401(k) Profit Sharing + Defined-Benefit Pension Plans
  • Summer Fridays (Office closes at 3pm from July 4 through Labor Day)
  • Optional Remote Fridays
  • Office is closed from Christmas through New Years Day
  • Agency Holidays Off
  • Vacation, Personal, Sick Days
  • Access to Commuter Benefits plan
  • Peloton App membership
The Pekoe Group logo

The Pekoe Group

The Pekoe Group is a boutique theatrical advertising and marketing agency. We are a tight-knit group of nimble, goal-driven marketers competent in both the tried-and-true and the newest advertising tactics out there. We discover audiences and create strategic campaigns that we deliver across all platforms including traditional and digital media placement, organic social media, design, promotions, and grassroots marketing. We believe in collaborative storytelling and the power of art, people, and innovation. Our values of honesty, humor, learning, and communication allow us to engage each project fully with an open heart and relevant, focused strategy.The Pekoe Group is the only Advertising Agency in this space that is a certified Women Owned Business Enterprise in New York City and New York State.We have spearheaded the advertising and marketing campaigns for theatrical sensations such as SIX on Broadway and the national tours, The Play That Goes Wrong, Avenue Q, Eclipsed, Oh Hello On Broadway, Natasha, Pierre and The Great Comet of 1812, Dana H, Rock Of Ages, Spongebob Squarepants, The Lightning Thief; theater companies like Barrington Theatre Company, New York Theatre Workshop, Mint Theater Company, and Fellowship for Performing Arts; and cultural institutions including Brooklyn Botanic Garden. We have spearheaded the advertising and marketing campaigns for theatrical sensations such as Avenue Q, Eclipsed, Oh Hello On Broadway, Natasha, Pierre and The Great Comet of 1812, Murder for Two, Peter and the Starcatcher, and Rock Of Ages; theater companies like Barrington Theatre Company, New York Theatre Workshop, Mint Theater Company, and Fellowship for Performing Arts; and cultural institutions including Brooklyn Botanic Garden and Ripley's Believe It or Not! Times Square.

Founded in 2009
New York, New York, USA
38 employees (22 in marketing)

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
22.3%
Direct
58.4%
Referral
5.4%
Social
12.6%
Paid
1.2%

Headcount Trend

Current headcount: ~38

Marketing Team

Marketing Team Size
17 (45% of company)