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Recruitment Marketing Specialist (Remote)
Hire Feed
USA (Remote)
$20/hr - $40/hrIn-houseFull-timeMid level
7 hrs ago
Digital Ads Specialist
Lebanon, TN (Hybrid)
Salary Not AvailableMid Level2+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
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Job Summary
Paid media is the core focus, managing campaigns across Google, Meta, TikTok, and more while coordinating with creative and analytics teams. You’ll optimize targeting, bids, and creatives, troubleshoot tracking, and report on performance. The role values hands-on experience with car dealerships, data-driven problem solving, and collaboration with account managers and creatives.
Job Description
Responsibilities
- Build, launch, and optimize paid media campaigns across Google Search, Display, YouTube, Performance Max, Local Service Ads (LSA), and Vehicle Listing Ads (VLA)
- Meta (Facebook/Instagram), including Advantage+ Shopping and catalog-based inventory ads
- TikTok, including Automotive Inventory Ads (AIAs)
- Optimize targeting, bidding, creative rotation, and conversion flows daily.
- Implement and troubleshoot tracking systems: Google Tag Manager, Meta Pixel, Conversions API (CAPI), GA4 events, TikTok Pixel and Events API.
- Manage budget allocation and pacing to ensure efficient use of client ad spend.
- Receive finished creative from our production team and place it correctly across all ad platforms — right format, right dimensions, right placement. Vertical assets in vertical placements (Stories, Reels), horizontal in horizontal. Getting this right every time matters to us.
- Compile weekly and monthly ad spend and performance reports across all platforms.
- Upload final video assets to YouTube with accurate metadata, descriptions, and tags.
GSF Media
Founded in 1997 by Greg Fast, for over 20 years GSF Media exists to bring extraordinary results (more customers or more donors) to a wide array of national and local clients...both in the retail and non profit environments. We use a variety of media and digital platforms to create loyal and responsive client communities. We tell client stories uniquely and creatively to maximize results. Our team puts their hearts into pleasing our clients over the last 20 years and our growth reflects that.
Traffic Signals
Monthly Visitors
836
Traffic Source Mix
Search
37.9%
Direct
34.8%
Referral
4.9%
Social
21.4%
Paid
1%
Headcount Trend
Current headcount: ~29
Marketing Team
Marketing Team Size
9 (31% of company)
Marketing Roles Posted (Last 30 Days)
1
