Responsibilities

• Comfortable and confident working and communicating directly with clients.
• Strategize, execute, and manage a variety of client ad accounts using best practices.
• Demonstrate a deep understanding of various campaign objectives, targeting techniques, audience types, and ad creatives.
• Prepare detailed reports and present results to clients and the digital marketing team.
• Develop marketing strategies and marketing plans to support and achieve the client’s business objectives.
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future A/B tests.
• Create great visuals, copy, and ads in various channels to help drive user actions to support client goals.

Requirements

• Experience and a deep understanding of the Meta Platform, both paid and organic.
• Experience with Google Analytics and Looker Studio.
• Experience using email marketing platforms (MailChimp, Constant Contact, Campaign Monitor, etc.).
• Experience using WordPress.
• Experience and understanding of SEO/SEM best practices and content marketing.

Preferred

• Experience using project management tools is a plus.
• Experience with Google Ads and the various advertising methods within is a plus.

Benefits

• 401K match available
• Continuing education reimbursements.
• Generous vacation and PTO time.
• Work with a talented team.
• Work with the latest software, top-of-the-line tools, and equipment.
• Laidback, fun, professional vibe.
• We were just named one of North Carolina's top Employers.