DIGITAL ACCOUNT MANAGER

Position Summary

The Digital Account Manager supports the development and execution of digital fundraising campaigns for FNY’s nonprofit clients. This role focuses on managing day-to-day campaign activities across email, paid media, SMS and web, with an emphasis on donor acquisition, retention, and engagement.

This position is ideal for a developing strategist with strong project management and client communication skills who can collaborate across teams and contribute to performance-driven campaigns.

Key Responsibilities

• Campaign Execution & Support
• Support the implementation of digital fundraising campaigns across email, paid media (search, social, programmatic), websites, and SMS.
• Assist in coordinating digital efforts with direct mail and broader multichannel fundraising initiatives.
• Contribute to campaign planning and execution aligned with client goals and timelines.
• Client Management & Communication
• Serve as a day-to-day point of contact for assigned client accounts, supporting communication, reporting, and deliverables.
• Help manage timelines, budgets, and expectations with guidance from senior team members.
• Identify opportunities for optimization and testing based on campaign performance.
• Team & Project Coordination
• Coordinate with internal teams (creative, data, tech, paid media) to ensure timely and accurate delivery of campaign assets.
• Support quality assurance and ensure all deliverables meet client and agency standards.
• Assist with email setup and deployment as needed.
• Performance & Reporting
• Monitor campaign performance and assist in reporting on key metrics.
• Analyze results and contribute insights to improve future campaign performance.
• Stay informed on trends in digital media and nonprofit fundraising.
• Qualifications
• 4–6 years of experience in digital marketing, fundraising, or account management, preferably in an agency or nonprofit environment.
• Experience supporting integrated digital campaigns across email, paid media, and web.
• Familiarity with direct response marketing principles and donor engagement strategies.
• Strong organizational and project management skills with attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong communication skills and ability to collaborate across teams.
• Comfort working with data and campaign performance metrics.
• Desired Skills & Tools
• Experience with CRM, email, and donation platforms such as Salesforce, MailChimp, Blackbaud, or Fundraise Up.
• Familiarity with Meta Ads Manager, Google Ads, and Google Analytics (GA4).
• Basic understanding of Google Tag Manager and reporting tools.
• Working knowledge of SEOand AEO best practices.

Location This is a remote position. Preference will be given to candidates based in New York City, with occasional in-person collaboration and periodic travel as needed.