Account Manager — Ecommerce & Paid Media

USA (Remote)

$25/hr – $30/hrMid LevelFull time

Posted 21 hrs ago

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Job Summary

Own and execute end-to-end paid media strategies across major platforms, optimize PPC campaigns, and drive data-driven improvements while managing budgets and reporting.

Own media planning, bidding, and audience targeting across Google Ads, Facebook, and other networks.
Deliver actionable insights through analytics and stakeholder reporting.

Job Description

Responsibilities

Develop and implement comprehensive paid media strategies across platforms such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and Microsoft Ads to meet campaign objectives.
Manage and optimize PPC (pay-per-click) campaigns by conducting keyword research, bid management, ad copy testing, and audience targeting adjustments.
Monitor media performance analytics using tools like Google Analytics, SEMrush, SEO tools, and web analytics reporting to assess campaign effectiveness and identify opportunities for improvement.
Oversee marketing campaign budgets meticulously, ensuring efficient allocation of resources while maintaining high ROI standards.
Conduct media planning and media buying activities to maximize reach within target audiences through social media management and paid search marketing.
Utilize tools such as Google Tag Manager and DoubleClick for conversion tracking, remarketing, and audience segmentation strategies.
Generate detailed reports on media performance analytics and provide actionable insights to stakeholders for data-driven decision making.

Requirements

Proven experience in performance marketing with a strong understanding of paid media channels including Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and Microsoft Ads.
Expertise in keyword research techniques and SEO tools to enhance campaign targeting and organic visibility.
Proficiency in web analytics platforms such as Google Analytics for tracking conversions, analyzing user behavior, and optimizing campaigns accordingly.
Strong skills in managing budgets in a search marketing role with a focus on maximizing ROI through strategic media planning.
Ability to execute social media management strategies that align with overall marketing goals while managing social media advertising campaigns effectively.
Knowledge of digital marketing best practices including SEM (Search Engine Marketing), PPC campaign management, conversion optimization, and media performance analytics.
Familiarity with SEO principles, web analytics reporting tools, spreadsheet applications like Excel (pivot tables), and budgeting processes for marketing campaigns.
Excellent communication skills with the ability to collaborate across teams on media planning, campaign execution, and performance reporting.