Devices Activation and Engagement Marketing Manager, Platforms and Devices Marketing at Google | Los Angeles, CA | $116K/yr – $167K/yr

Google

Devices Activation and Engagement Marketing Manager, Platforms and Devices Marketing

Los Angeles, CA (On-site)

$116K/yr – $167K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the Devices activation stream with end-to-end GTM ownership across Brand, Product, and Culture-led work, while shaping sponsorships and influencer collaborations through audience data and competitive insight.

GTM & Partnerships: Own culturally tuned activation programs from brief to delivery with agency and cross-functional alignment.
Creative Coordination: Manage agency partners to ensure authentic, on-brand creative delivered on schedule and within budget.
Measurement & Governance: Track spend and performance, feeding data-driven recommendations to Brand and PMM leads.

Job Description

Execute culturally relevant and engaging Go-To-Market (GTM) strategies for Devices activation workstreams, ensuring flawless delivery across Brand, Product, and Culture-led marketing initiatives.
Support the development of the vision and strategy for Devices brand sponsorships and content partnerships by gathering audience data and conducting competitive analysis.
Manage the day-to-day coordination with agency partners to ensure authentic, resonant, and impactful creative work is delivered on time.
Adhere to and implement Google's Talent and Influencer process, ensuring all programs are compliant and accurately tracked.
Contribute to annual Activation and Engagement (A&E) planning strategy and budget management by tracking current spending, preparing performance reports, and providing data-driven recommendations to Brand + PMM Leads.