Developer Product Marketing Manager

Responsibilities

• Define and update the positioning and core messaging for each developer product and audience, including how developers compare Airwallex with other payment and financial APIs on time to first API call, product coverage, and documentation quality.
• Maintain the product names and definitions, plus a plain description of what works in the sandbox versus production, for AgentOS and the other developer products. Make sure the website, docs, listings in AI tools and agent platforms, campaign material, and sales material use them.
• Plan and run launches for developer products and major features, from the internal brief through the announcement, docs update, and developer channel posts. Set the goal and the usage metric before each launch and report the result afterward.
• Write the positioning documents, launch posts, and landing page copy. Brief the Developer Content Manager on the priority messages for each launch, and review case studies, teardowns, and explainers for positioning before they publish.
• Work with the technical writers on the docs landing page and Get Started path so a new developer can find the right product and reach a first API call. The technical writers own the documentation.
• Track developer adoption with Product and Data Science: new sandbox accounts, accounts that make a successful API call, monthly active sandbox accounts, and conversion to production. Find where developers stall and recommend changes to the message, the docs, or the product. Work with Sales and Solutions Engineering to define a qualified developer lead from sandbox activity and how it is handed off.
• Check claims in developer-facing material against what is shipped today, and work with Product, Legal, and Compliance on wording for regulated products. State plainly what works in the sandbox, what works in production, and what is not available yet.
• Give Strategic Partnerships, Solutions Engineering, and Sales the product story, demo flow, and answers to common developer questions for each launch. Give Marketing the developer messaging for campaigns, including developer influencer work.
• Bring what you learn from developers to Product and DevX: where they get stuck, what they misunderstand, and what they ask for, based on support questions, Docs AI questions, developer Slack, docs feedback, and reference builds.

Requirements

• 7+ years of experience in product marketing, developer marketing, or a similar role, including time positioning and launching APIs, developer tools, or other technical products.
• Hands-on technical ability. You can read API documentation, make API calls, and build a small working prototype, including with AI coding tools, and you can show us something you've built.
• Strong writing. You can show a positioning document, launch post, or landing page you wrote for developers and explain what happened after it shipped.
• Experience owning launches from the brief through the results, and setting goals with usage data such as sign-ups, activation, and conversion.
• Experience working with Product, Engineering, Sales, Legal, and Marketing, including pushing back when a claim goes beyond what the product does today.
• Comfortable setting direction when products are changing quickly and the process around them isn't settled, and getting to outcomes in a lean environment

Preferred

• Experience marketing payments, fintech infrastructure, or other regulated financial products, and working with Legal or Compliance on product claims.
• Experience with AI agents, MCP, agent frameworks, or AI coding tools, either in a product you marketed or in your own work.
• A developer launch where you can name the usage metric that moved and by how much.
• Experience working with technical writers on docs landing pages, getting-started paths, or search optimization.
• Experience with startups and technical founders, including accelerator programs, developer communities, or hackathons.