Responsibilities

• Develop and execute integrated marketing programs targeting developer audiences across Meta's Reality Labs platform ecosystem, including campaigns spanning developer documentation portals, community channels, and technical events
• Translate complex technical product capabilities — such as APIs, SDKs, and developer tooling — into clear, compelling messaging and content that resonates with software developers and technical decision-makers
• Partner with product, engineering, and developer relations teams to align marketing strategies with platform roadmaps and developer adoption goals
• Define and track key performance indicators for developer marketing programs, using data and experimentation to optimize campaign performance and inform future investment decisions
• Identify short, mid, and long-term marketing goals aligned to developer growth objectives, and communicate progress and priorities to cross-functional stakeholders
• Develop go-to-market strategies for new developer tools and platform features, including launch planning, audience segmentation, and channel selection
• Adapt messaging and content formats across developer touchpoints including technical blogs, developer documentation, webinars, hackathons, and developer conferences
• Collaborate with global marketing and communications teams to ensure developer marketing narratives are consistent and aligned with broader Meta platform positioning

Requirements

• 6+ years of experience in developer marketing, product marketing, or technical marketing roles
• Experience developing and executing marketing programs targeting software developers, technical practitioners, or developer communities
• Experience translating technical product capabilities such as APIs, SDKs, or developer platforms into clear messaging and content for technical audiences
• Experience using data and performance metrics to evaluate marketing program effectiveness and inform strategic decisions
• Experience collaborating with product, engineering, and developer relations teams to align marketing strategies with product roadmaps and business goals

Preferred

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience marketing developer tools, platforms, or ecosystems in the context of AR/VR platforms
• Experience designing and executing developer community programs, such as hackathons, developer challenges, or technical ambassador programs
• Familiarity with developer journey analytics and tools used to measure developer activation, engagement, and retention across platform ecosystems
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies