Responsibilities

• Build and execute the Meta AI platform marketing plan for enterprise developers
• Deliver developer assets to drive awareness and adoption of Meta's AI Solutions for developers
• Oversee and manage creative, strategy and operations agencies for strategy & design development, campaign production & implementation, and digital content production
• Plan and execute developer events, digital campaigns and other relevant activations
• Collaborate with cross-functional teams including product marketing, digital marketing, partnerships, events, brand, communications, legal, privacy and others
• Provide regular business and scorecard updates
• Collaborate with developer relations, product, and content teams to create technical marketing assets such as tutorials, case studies, developer guides, and event content that accelerate platform adoption
• Leverage AI-integrated workflows to accelerate content development, audience segmentation, and campaign performance analysis
• Communicate program performance, strategic recommendations, and developer insights to marketing leaders and cross-functional partners through structured reporting and presentations

Requirements

• 7+ years of experience in technology marketing or developer marketing
• Marketing experience launching and driving adoption of new products and services in the GenAI space, via impactful marketing activations
• Experience working directly with developers (in a customer first way) across the ecosystem, including at tech companies, enterprise companies and partners
• Experience working in cross-functional organizations, collaborating with creative, research, analytics and digital marketing channel teams
• Experience with creative production, managing external agencies or internal creative teams to build high-quality campaign work
• Experience in content and digital marketing

Preferred

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Balance of creative and analytical thinking, experience putting forth high-quality execution within a measurable and data-driven framework
• Interested in GenAI, active member of the developer community in this space
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)