Developer Advocate, Growth

USA (Remote)

$116K/yr – $187K/yrMid LevelFull time

Posted 2 days ago

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Job Summary

Own the developer activation and onboarding journey, turning trials into live SDK usage while building a public voice and AI-assisted workflows.

  • Lead outreach and activation for enterprise trials
  • Shape feedback loops to improve targeting and onboarding

Job Description

Responsibilities

  • Activate high-intent signups : follow up on trial and developer-tier signups routed by the Growth team, prioritizing ICP-fit enterprise trials; help them get an SDK live, find the right resources, and reach real usage, with clear coverage and response commitments for every routed lead.
  • Help first, always : outreach means solving problems (a stuck install, the right tutorial, a working example in their stack), personalized to what each team is actually doing and never pushy.
  • Build a public voice : create tutorials, videos, and posts under your own name, so when you reach out, developers recognize a helpful practitioner instead of a cold email
  • Make the payoff obvious : create first-success content and run sessions and office hours that show customers the outcome they're working toward, and what the platform does beyond flags: experimentation, observability, guarded releases, and AI Configs
  • Multiply yourself with AI : build AI-assisted workflows for outreach, next-step suggestions, and usage analysis so meaningful help reaches every signup, not just the routed ones; stay engaged with the results rather than automating and walking away.
  • Feed the loop : report back on what’s working, where activation stalls, and which signals actually predict success, so Growth and Product can tune targeting, scoring, and onboarding
  • Hand off cleanly : stay focused on helping people. Route sales conversations, support escalations, and product issues to the teams who own them

Requirements

  • A technical foundation from a prior role: you've been a developer, a support or solutions engineer, or a customer-facing technologist, and you can credibly troubleshoot an SDK integration
  • Genuine empathy for developers: you're motivated by helping someone solve a real problem
  • Curiosity about how a business engine works: funnels, activation, conversion; you want to design something, measure the results, and improve it
  • Fluent with AI tools: you already build your own workflows and can show them to us
  • Strong communication across formats: writing, video, and live sessions
  • Comfort with ambiguity: this motion is new, expectations will evolve, and you'll help shape them

Preferred

  • Developer advocacy or growth experience at a product-led developer tools company such as Stripe, Vercel, or Supabase
  • An existing audience or content track record (YouTube, LinkedIn, blog) with developer audience
  • Experience working with intent signals, lead scoring, or product analytics
  • Breadth across languages and frameworks, and comfort working across many SDKs

Benefits

  • Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.
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LaunchDarkly

3.7 Glassdoor

LaunchDarkly isn’t just a leader in feature management — it’s the first scalable feature management platform. Feature management allows development teams to innovate faster by fundamentally transforming how software is delivered to customers. With the ability to gradually release new software features to any segment of users on any platform, DevOps teams can standardize safe releases at scale, accelerate their journey to the cloud and collaborate more effectively with business teams. Today, LaunchDarkly deploys peaks of 20 trillion feature flags each day, and that number continues to grow. Founded in 2014 in Oakland, California by Edith Harbaugh and John Kodumal, LaunchDarkly has been named on the Forbes Cloud 100 list, InfoWorld’s 2021 Technology of the Year list, and the Enterprise Tech 30 list.

Founded in 2014
Oakland, California, USA
585 employees (47 in marketing)
58% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
403.4K
Monthly Google Ads Budget
$294.4K
Traffic Source Mix
Search
29.9%
Direct
61.6%
Referral
6.1%
Social
1.1%
Paid
1.2%

Headcount Trend

Current headcount: ~588

Marketing Team

Marketing Team Size
29 (5% of company)
Median Career Experience
15 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$330.3M
Last Raise
$200M
Series D, 5 years ago

Funding History

  • Aug 2021
    Series D • $200M
  • Jan 2020
    Series Unknown • $54M
  • Mar 2019
    Series C • $44M

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