Responsibilities

• 30% Alumni Communication: In coordination with alumni relations staff, the position is responsible for implementing the university’s alumni communication strategy, including understanding alumni segmentation and messaging, development of alumni career profiles, creation of event and program marketing, project and publication management, and digital, social, and web-based content management for alumni and donor audiences.
• 30% Development: In coordination with development staff, the position is responsible for writing and preparing development communication plans and content including planned gift marketing campaigns, major gift announcements, campaign case statements, donor and fund profiles, stewardship publications.
• 25% Annual Giving: In coordination with annual giving staff, the position is responsible for writing and preparing communication plans and content for annual fundraising campaigns including mail and email appeals and support for annual giving programs and projects.
• 5% Advancement Operations: In coordination with advancement operations staff, support strong prospect management and data use practices. Requires active use of the institutional alumni and donor dataset, including submission of action notes, data requests, and central project management practices.
• 5% Divisional Communications: In coordination with marketing and communication staff, align all alumni and development communication with central marketing campaigns and plans. Requires active use of project management software and compliance with university communication practices and brand standards.
• 5% Campus Partnerships: Collaborate with campus partners to ensure alumni and donor communication is centrally organized and all content is appropriately and effectively leveraged.

Requirements

• Bachelor’s degree in English, journalism, communications, or related field.
• Minimum of three years of directly related professional experience.
• An equivalent combination of education and experience may be considered to satisfy the minimum requirements.
• -Ability:
• -Expertise in persuasive writing and editing including but not limited to case statements, marketing campaigns, annual giving direct mail and e-appeals, annual reports, stewardship publications, fund-raising websites and social media, email campaigns, and fund proposals prepared for individual, corporate, and foundation donors.
• -Strong storytelling skills that include writing about students, faculty, alumni, friends and donors across all platforms, from UNC Magazine and print materials to digital communications.
• -Expertise in the effective use of digital and social media platforms, including web content management, broadcast email, social media, and digital campaign planning.
• -Demonstrated knowledge of English grammar, business writing, punctuation, and spelling.
• -Expert writing and editorial skills with the ability to effectively present ideas.
• -Comprehensive knowledge of communications, publications, media and/or marketing to develop and execute print and web communication strategies to position the university for increased philanthropy and alumni involvement.

Benefits

• Benefits available include health, dental, vision, life and long-term disability insurance, as well as a selection of several defined contribution retirement plans for all full-time positions. Employees at UNC receive sick leave, and other leave options may be available based on position. Full-time employees are eligible to receive tuition waiver benefits, as well as dependents and spouses of UNC Employees who are employed at 0.5 FTE or above are eligible for undergraduate dependent tuition grants of up to 50%. These tuition grants will cover in-state tuition charges. Further requirements may exist. Other benefits may be available based on position.