Description: Specialist Marketing Communications EMEA Central / East (w/m/d)

Texas, USA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive global and regional marketing campaigns to boost brand and product visibility and support lead generation.

  • Own development and activation of regional marketing campaigns in collaboration with Brand & Marketing Communication.
  • Must-have: 3+ years in marketing communication with hands-on campaign experience.
  • Standout: Experience coordinating with agencies and cross-functional teams.

Job Description

Responsibilities

  • Develop and implement global and local marketing communication concepts and campaigns in close collaboration with the Brand & Marketing Communication team
  • Lead the creation of engaging content across digital, social media, print, and events to promote brand and product visibility
  • Translate and activate global product and solution campaigns for regional markets, supporting lead generation and sales
  • Support local sales, service teams, and dealer networks in executing marketing initiatives and campaigns
  • Manage agency and third-party collaboration to ensure high-quality, customer-centric communication

Requirements

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
  • Minimum 3 years of experience in marketing communication, with a proven track record in campaign development and execution
  • Strong written and verbal communication skills, with creative thinking and strategic mindset
  • Solid project management skills and ability to handle multiple initiatives simultaneously
  • Experience working with agencies and partners, with a deep understanding of customer needs and marketing channels

    Benefits

    • Flexible working hours with no core time and the possibility to work from home
    • Further training and international career opportunities
    • Corporate health management PALfit
    • Company restaurant with freshly prepared meals and a daily meal subsidy
    • Job ticket for travel to and from PALFINGER
    • Numerous employee discounts through Corporate Benefits
    PALFINGER Asia Pacific logo

    PALFINGER Asia Pacific

    With its APAC headquarters in Singapore, PALFINGER APAC operates with more than 500 employees with local facilities and offices across China, India, Japan. South Korea, Indonesia, Vietnam, and Singapore. PALFINGER creates the most innovative lifting solutions on land and at sea worldwide.Through entrepreneurship, respect and learning our employees set the benchmark in technology, digitalization, quality, safety and service.Sustainability and high flexibility drive us to ensure the responsible and effective use of resources.Together this empowers us to keep our customer promise of LIFETIME EXCELLENCE.As a multinational company group with its headquarters in Bergheim, Austria, PALFINGER has manufacturing and assembly sites in Europe, in North and South America and Asia as well as over 5,000 sales and service centres located in over 130 countries across five continents. Worldwide we have 39 production entities and more than 10.000 employees.

    Founded in 1932
    Singapore, SGP
    40 employees (2 in marketing)

    Traffic Signals

    Monthly Visitors
    177.3K
    Monthly Google Ads Budget
    $3.1K
    Traffic Source Mix
    Search
    53.3%
    Direct
    36.1%
    Referral
    7.4%
    Social
    1.9%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~40

    Marketing Team

    Marketing Team Size
    2 (5% of company)