Responsibilities

• Plan, set up, and launch global and regional performance marketing campaigns across search, display, and social platforms, adapting content and targeting for local markets
• Execute and optimize paid campaigns by monitoring performance, adjusting targeting/bidding/creatives, conducting A/B tests, and collaborating with agencies for creative improvements
• Track and analyze campaign KPIs, engagement, conversions, and lead quality, providing actionable insights to enhance ROI and future campaign performance
• Prepare and present reports on campaign results, supporting the team’s shift toward data-driven marketing practices
• Collaborate with internal teams and external partners to ensure campaigns align with business objectives, sharing best practices across the organization

Requirements

• Degree in Marketing, Communications, Business, Digital Media, or a related field, with up to 2 years’ experience in digital or performance marketing
• Basic knowledge of search engine marketing and paid social platforms (LinkedIn, Meta), with B2B or industrial machinery market experience as an advantage
• Familiarity with digital analytics tools (Google Analytics, social media dashboards) and a strong interest in performance-driven marketing
• Detail-oriented, analytical mindset, strong organizational skills, and ability to work in an international, cross-functional environment
• Fluent in English (written and spoken); German language skills are a plus

Preferred

• German language skills are a plus

Benefits

• Flexible working hours with no core time and the possibility to work from home
• Further training and international career opportunities
• Corporate health management "PALfit"
• Company restaurant with freshly prepared meals and daily meal subsidy
• Job ticket for travel to and from PALFINGER
• Numerous employee discounts through Corporate Benefits