Responsibilities

• Integrated Amplification Oversight: Directs the daily operations of the media relations, digital media, and Email/SMS teams to ensure a unified voice across press, podcasts, social media, and creator collaborations
• Digital & Content Mastery: Acts as a hands-on creative lead, utilizing a solid digital foundation to oversee the quality and engagement of social media content for SEIU and the Fight for a Union pages
• Team Management: Directly manages and mentors a high-performing team, including the Assistant Director of Media Relations and Pitching, Assistant Director of Digital Media and Partnerships, and the Program Manager for Email and SMS Outreach
• External Partner & Creator Strategy: Guides the union’s engagement with external and internal social media creators and influencers to expand narrative reach beyond traditional labor channels
• Project Management Excellence: Serves as the primary project manager for large-scale, multi-channel campaigns, ensuring sophisticated coordination between the organization’s Hubs and the central communications apparatus
• Message Discipline & Quality Control: Conducts regular audits of external-facing channels to ensure high quality standards, race-class narrative alignment, and consistency of message
• Cross-Functional Collaboration: Partners closely with the Communications Deputy for Politics and Government Relations to align outreach tactics with the union's legislative and political offensives
• Administrative work and operations: Assists in directing administrative management functions of the department including directing personnel actions and the work of hiring managers, related to recruitment, hiring, retention and staff development and firing
• Manages and coordinates across major contracts to ensure continuity and coordination of work as well as high-quality deliverables. Ensures that sophisticated choices are made about appropriate vendors and support services.
• Direction and Decision Making: Reports to the Director of Amplification and Movement Building and exercises significant independent judgment in strategic planning and resource allocation. Must handle multiple "priority" projects simultaneously, maintaining the highest level of confidentiality and discretion in resolving complex problems.