Director, Campaign Marketing
Open Text US LLC
USA (Remote)
$177K/yr - $265K/yrIn-houseRegularDirector/executive
2 days ago
Demand Marketing Manager, Social Studies/ELA (Remote)
USA (Remote)
$75K/yr – $85K/yrMid Level3+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own demand marketing programs across owned, paid, and earned channels, align with Sales and GTM, and drive pipeline while enabling thought leadership and campaign optimization.
- Growth ownership: Demand Marketing programs spanning awareness, engagement, and pipeline across multiple channels.
- Collaboration: Align with Sales and GTM on sales readiness, campaign handoffs, and cross-functional execution.
- Measurement: Analyze campaign and pipeline performance, delivering actionable insights to improve ROI.
Job Description
Own demand marketing programs across owned, paid, and earned channels, align with Sales and GTM, and drive pipeline while enabling thought leadership and campaign optimization.
- Growth ownership: Demand Marketing programs spanning awareness, engagement, and pipeline across multiple channels.
- Collaboration: Align with Sales and GTM on sales readiness, campaign handoffs, and cross-functional execution.
- Measurement: Analyze campaign and pipeline performance, delivering actionable insights to improve ROI.
Cengage Group
With more than 100 years serving learners, Cengage Group is a global edtech company that enables student choice. No matter how, where, when or why someone wants to learn, our portfolio of education businesses supports all students, from middle school through graduate school and skills education, with quality content and technology. Collectively, our three business units – Cengage Academic, Cengage Work and Cengage Select – help millions of students each year in more than 125 countries achieve their education and career goals and lead choice-filled lives.
