Demand Marketing Manager

USA (Remote)

Salary Not AvailableMid Level7+ years exp

Posted 5 months ago

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Job Summary

Drive multi-channel demand generation and ABM for Managed Payroll, owning strategy, execution, and ROI with cross-functional leadership.

  • Own ABM and multi-channel campaigns targeting high-value accounts.
  • Must-have: 7+ years in B2B marketing with digital demand gen and ABM.
  • Standout: Proven ability to scale programs that drive measurable pipeline and revenue growth.

Job Description

Responsibilities

  • Lead the development and execution of integrated, multi-channel demand generation strategies to drive qualified pipeline and revenue growth for Managed Payroll solutions.
  • Own and optimize account-based marketing (ABM) programs, aligning closely with sales to target high-value accounts and accelerate deal velocity.
  • Collaborate with product marketing to refine messaging, positioning, and persona insights across the buyer journey.
  • Oversee campaign planning, execution, and performance analysis across digital channels including webinars, email, paid media, content syndication, and social media.
  • Manage relationships with internal stakeholders and external agencies to ensure timely delivery of high-impact marketing assets and programs.
  • Analyze campaign performance using marketing analytics tools; provide actionable insights and recommendations to improve ROI.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field; Master's degree a plus.
  • 7+ years of B2B marketing experience, with a strong emphasis on digital demand generation, content development and ABM.
  • Proven track record of building and scaling marketing programs that drive measurable pipeline and revenue growth.
  • Experience in marketing technology platforms such as Salesforce, Marketo, and analytics tools (Google Analytics, SEMrush, Search Console, Hotjar, etc.).
  • Strong leadership, project management, and cross-functional collaboration skills.
  • Excellent communication and presentation abilities.
  • Self-starter with a strategic mindset and a passion for driving results.
IRIS Software Group logo

IRIS Software Group

3.6 Glassdoor

IRIS Software Group is a leading business software and services provider, one of the UK’s largest privately held software companies. We help organisations to make better business decisions by developing integrated software solutions to minimise admin, make business processes more efficient and give more time to do what’s valued. We started 45 years ago as an accounting software company, and have evolved to be relied on by more than 100,000 customers across 135 countries across a range of business industries. We're also trusted by more than 50 of the Top 100 CPA firms in North America to manage core business operations. Visit irisglobal.com for more information. We invest heavily in development using the latest processes and technologies, driven by our Indian & Romanian Centres of Excellence to build the next generation of cloud based accounting software, cloud HCM and cloud education solutions. Almost one million UK employees are managed by our HR software and services, and one in six UK employees are paid through IRIS payroll solutions. We are the largest third-party online tax filer with the UK Government, and we are used by 54 of the top 100 US and 93 of the top 100 UK accountancy firms. We also serve over 12,000 schools and academies, and almost four million UK families use our apps to connect to their child’s school. In 2024, we won the Payroll Innovation Award at the 2024 Global Payroll Association Awards. We were also awarded Best EdTech product: School Management Solutions in the 2024 Global EdTech Awards and won the Technical Innovation - National Supplier Award at the OnRec Awards 2024. We were also recognised in the Infinigate UK Cloud Awards for EDGE Partner of the Year and Microsoft Security Partner of the Year.We are proud of our Great Place to Work accolades, including Best Workplaces in Tech, Best Workplaces for Wellbeing and Best Workplaces for Women.

Founded in 1978
Slough, England, GBR
2.9K employees (94 in marketing)
67% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
336K
Monthly Google Ads Budget
$382
Traffic Source Mix
Search
27.6%
Direct
36.3%
Referral
35.3%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
67 (2% of company)

Funding

Total Funding
$239.1M
Last Raise
$50.1M
Private Equity, 8 years ago

Funding History

  • May 2018
    Private Equity • $50.1M
  • Dec 2011
    Private Equity
  • Jul 2004
    Private Equity • $189M

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