Responsibilities

• Own the execution for Superhuman Mail, aligning with GTM goals and revenue targets.
• Develop and execute full-funnel marketing campaigns across paid, earned, owned channels; driving inbound and outbound pipeline across net new acquisition and existing customer expansion.
• Partner closely with Sales and RevOps to align campaign strategy with pipeline goals and account priorities.
• Build and optimize nurture programs that accelerate leads through the funnel and drive customer expansion.
• Measure and report on campaign performance, pipeline impact, and ROI—turning insights into action.
• Collaborate cross-functionally with Sales, Customer Success, Product, Product Marketing, Content, Brand, Growth, and other teams to deliver a cohesive buyer experience.
• 1. Sales-Aligned Demand Engine: Build and scale a repeatable product demand engine aligned to sales priorities; Translate product strategy and roadmap into revenue-generating demand programs; Partner closely with Sales leadership to design high-impact Sales Plays
• 2. Agile Product Demand Programs: Launch rapid, test-and-learn campaigns tied to product launches, feature releases, and market opportunities; Run performance-oriented programs that can scale into integrated campaigns and buyer journeys; Continuously optimize messaging, segmentation, and channel mix based on performance data
• 3. Competitive & Market Plays: Develop competitive displacement programs; Enable Sales with targeted plays, messaging, and field-ready assets; Partner with Product Marketing on positioning and differentiation
• 4. Cross-Sell & Expansion Programs: Design expansion and cross-sell programs across the installed base; Partner with Customer Success and Sales to drive product adoption and revenue growth; Build targeted segmentation strategies based on product usage and account signals
• 5. Pipeline & Revenue Accountability: Marketing-sourced product pipeline (and revenue); Marketing-influenced product pipeline (and revenue); Product campaign performance and ROI; Conversion rates across key funnel stages

Requirements

• 6+ years of experience in B2B marketing, demand gen, product marketing, and/or growth roles; demonstrating a builder’s mentality—comfortable building programs, processes, and teams from the ground up and scaling them effectively.
• Proven track record of driving pipeline and revenue through strategic campaign planning and integrated, multi-channel campaigns spanning brand awareness, demand generation, and customer expansion.
• Deep expertise in product demand—tailoring messaging and programs to different personas, segments, and stages of the funnel. Skilled at turning product strategy into compelling demand programs.
• Experience partnering deeply with Sales in a sales-led GTM motion.
• Strong analytical orientation with experience using data to drive decisions and optimize campaigns. Proven experience owning performance metrics.
• Experience running agile campaign frameworks and rapid experimentation
• Strong partnership skills—comfortable aligning closely with Sales, RevOps, Product Marketing, Product, Customer Success, Lifecycle, Content, Brand, Creative, Growth, and Channel Partner teams; proven ability in cross-functional leadership and orchestration to keep stakeholders aligned.
• Executive presence and ability to influence cross-functional stakeholders
• Customer-obsessed with a deep commitment to understanding user pain points and delivering value at every touchpoint.
• Comfortable with ambiguity, adaptable, and proactive in creating clarity amid change.
• Demonstrated ability to balance vision with execution, delivering results while holding themselves and teams accountable; skilled at prioritizing effectively under constraints.
• Familiarity with tools like Pardot, Salesforce, 6sense, and other platforms.
• Has a demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments.

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities
• Superhuman takes a market-based approach to compensation, so base pay may vary by location.