Responsibilities

• Collaborates with Product Management and Sales Leadership to translate strategic priorities and campaign concepts into technical execution to advance prospects through the buyers journey, grow our funnel of qualified leads, and facilitate increased quote and order activity.
• Executes digital marketing strategies (e.g., standalone email blasts, drip campaigns, and integrated nurture campaigns) to increase visibility and drive demand for key product categories and solutions (Eloqua platform).
• Manages a Content Marketing responsibility to optimize landing pages, blogs and campaigns in the Demand Generation.
• Works with design team to develop content relevant to our targeted demand and lead generation campaigns, ensuring new content is created for the customer at each stage of the buying journey.
• Drive engagement with digital assets through SEO, landing pages, social media channels, emails and search engine advertising.
• Develops customer profiles/buyer personas to facilitate segmentation for marketing efforts based on key demographics including target markets, key accounts, buyer roles, etc.
• Uses data analytics to assess, measure, and quantify the efficacy of lead generation tactics (Google Analytics). Uses these analytics to report actionable results and as the basis for continuous improvement, the development of prospecting targets, and opportunities for further sales enablement

Requirements

• Bachelors degree in Marketing or a marketing-related field
• 1-3 years of experience in marketing automation/lead generation role
• Strong written, verbal and presentation skills, with a passion for creative content development and the ability to effectively articulate customer value propositions and brand positioning
• Proven ability to manage/execute concurrent projects in a fast-paced, collaborative environment
• Strong analytical skills with a data-driven mindset, attention to detail, and organizational skills
• Energetic, results-oriented approach with a strong sense of accountability
• Intellectual curiosity

Preferred

• 3 years of experience with digital content/campaign development tools and marketing automation platforms (Eloqua, etc.), as well as lead generation in a B2B environment preferred
• Experience with video editing tools and techniques (Adobe Premiere, etc.) a plus
• Proficiency with Microsoft Office tools (e.g., PowerPoint, Excel, Outlook, etc.)
• 2 years of experience working in Salesforce, or a similar CRM tool preferred

Benefits

• Health care options like medical and prescription plans
• Dental and vision coverage
• Wellness programs
• Life insurance
• A robust 401(k) plan
• Paid time off
• Employee stock grant