Demand Lead, Claude Marketplace

San Francisco, CA (Hybrid)

$300K/yr – $355K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end customer GTM for Claude Marketplace, coordinating sales, partnerships, and marketing to drive transaction volume and scalable enablement while shaping incentives and commercial terms.

  • Grow Marketplace transactions by defining a field-ready GTM and repeatable sales plays across bundles, verticals, and co-sell motions.
  • Drive deal orchestration with three-way coordination (Anthropic, customer, partner) through procurement and legal to close.
  • Represent the voice of the customer to the Marketplace team and help steer long-term strategy, surface opportunities, and new transaction types.

Job Description

Responsibilities

  • Define and drive the customer-side go-to-market motion for Claude Marketplace end to end, in close collaboration with sales, marketing, finance, and the partnerships team.
  • Partner directly with AEs and customers in the field to drive Marketplace transaction volume, organize deals through three-way coordination (Anthropic, customer, partner), and shepherd them through procurement and legal to close.
  • Build repeatable sales plays—including bundles, vertical-specific motions, and co-sell motions with Marketplace partners—and roll them out to the field through structured enablement programs.
  • Design and operate customer and seller incentive programs that drive the right behaviors across the ecosystem, and iterate based on what's actually moving transaction volume.
  • Own the customer-facing commercial mechanics of Marketplace transactions, including order form amendments and signing, in partnership with Legal to standardize and streamline as our underlying terms evolve.
  • Partner with marketing on integrated campaigns that generate Marketplace traffic, and work with customers on traffic-generating co-marketing opportunities (case studies, joint content, customer stories).
  • Be a voice of the customer and the field back into the Marketplace team, and contribute to the longer-term strategic direction of Marketplace including additional products, surfaces, and transaction types.

Requirements

  • 5+ years of experience in business development, GTM strategy, sales strategy, channel development, or related commercial roles at enterprise technology companies.
  • 10+ years of experience in commercial roles overall.
  • Experience designing or operating a co-sell motion, partner program, or channel where you owned customer-side outcomes—building the sales plays, enablement, and incentives that drive transaction volume.
  • A track record of building repeatable motions from scratch, including bundles, vertical plays, seller and customer incentives, and field enablement that translated strategy into measurable pipeline impact.
  • Solid understanding of enterprise SaaS business models, platform economics, and how B2B technology ecosystems work.
  • Strong customer-facing instincts and experience partnering closely with AEs through complex enterprise transactions, including procurement and legal.
  • Strong strategic thinking and the ability to operate with limited structure—identifying opportunities, building a plan, and executing without a predefined playbook.
  • Comfort working in a fast-moving, high-growth environment where priorities shift, and making judgment calls with incomplete information.
  • Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience.
  • Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience.
  • Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position.

Preferred

  • Experience with AI/ML platform partnerships or developer ecosystem programs.
  • Time at a high-growth enterprise software company during a period of rapid scale, particularly in GTM, sales strategy, or revenue operations roles.
  • Familiarity with foundational AI model capabilities and how enterprises are adopting AI, with a sense for how technical capabilities translate to business value.
  • Experience at a cloud hyperscaler, ISV marketplace (AWS/GCP/Azure Marketplace, Salesforce AppExchange), or platform company with a co-sell motion—you've seen how the machine works from the inside.
  • Background in GTM strategy, revenue operations, or partner programs where you owned the outcomes.
  • Time in a seat where you had to make a program work before the product fully supported it.

Benefits

  • Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.
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Anthropic

4.3 Glassdoor

We're an AI research company that builds reliable, interpretable, and steerable AI systems. Our first product is Claude, an AI assistant for tasks at any scale.Our research interests span multiple areas including natural language, human feedback, scaling laws, reinforcement learning, code generation, and interpretability.

Founded in 2021
3K employees (168 in marketing)
82% recommend to a friend

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Monthly Visitors
11.6M
Monthly Google Ads Budget
$175.7K
Traffic Source Mix
Search
38.4%
Direct
48.7%
Referral
11.3%
Social
1.2%
Paid
0.4%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
130 (4% of company)
Median Career Experience
14 years
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$63.7B
Last Raise
$30B
Series G, 1 months ago

Funding History

  • Feb 2026
    Series G • $30B
  • Sep 2025
    Series F • $13B
  • May 2025
    Debt Financing • $2.5B

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