Senior Demand Generation Manager
Optro
USA (Remote)
$130K/yr - $178K/yrIn-houseFull-timeSenior level5+ years exp.
7 hrs ago
Demand Generation Specialist
Virginia, USA (On-site)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead and optimize end-to-end lead nurturing across verticals to speed responses, improve quality, and lift conversions.
- Own the full lead engagement lifecycle
- Must-have: Proven experience in lead nurturing, CRM management, or marketing operations
- Standout: Team leadership with cross-functional alignment to boost performance
Job Description
Responsibilities
- Own and manage the full lead engagement lifecycle across all business verticals.
- Ensure speed and consistency in lead response and follow-up processes.
- Identify and eliminate lead leakage points across the funnel.
- Develop and enforce process rigor to maintain quality and consistency in lead communication.
- Monitor and optimize lead-to-conversion rates through data-driven decisions.
- Build and oversee communication workflows to ensure seamless lead handoffs.
- Lead, mentor, and guide the lead nurturing team toward performance targets.
- Collaborate with sales and marketing teams to align nurturing strategies with business goals.
- Analyze campaign and engagement data to continuously improve response effectiveness.
- Report on key metrics and provide actionable insights to leadership.
Requirements
- Proven experience in lead nurturing, CRM management, or marketing operations.
- Strong understanding of lead lifecycle management and funnel optimization.
- Experience in building and managing communication workflows and automation sequences.
- Data-driven mindset with the ability to analyze performance metrics and act on insights.
- Demonstrated ability to identify and resolve lead leakage and process gaps.
- Prior experience in a team lead or supervisory role.
- Excellent organizational and process management skills.
- Strong communication and cross-functional collaboration skills.
- Familiarity with marketing automation tools and CRM platforms.
Software Finder
Software Finder is a discovery platform built for growing businesses that donât have time to get it wrong.We simplify how teams evaluate, compare, and choose software: no pay-to-play rankings, no inflated reviews, no vendor bias. Just clean comparisons, real insight, and the clarity to move faster with confidence.We are not a directory. We are a decision partner.Whether youâre buying your first CRM, upgrading your ops stack, or trying to get your product seen without burning budget, Software Finder is built for you.We work with:- Buyers navigating complex software decisions- Vendors who want visibility that converts- Agencies and scouts supporting smart go-to-market movesSoftware discovery shouldnât feel like guesswork. With us, it doesnât.
Traffic Signals
Monthly Visitors
152.7K
Monthly Google Ads Budget
$845.8K
Traffic Source Mix
Search
56.1%
Direct
32.7%
Referral
7.7%
Social
2.4%
Paid
1%
Headcount Trend
Current headcount: ~306
Marketing Team
Marketing Team Size
110 (36% of company)
Median Career Experience
4.5 years
Median Tenure
2.1 years
