Responsibilities

• Partner with Marketing Manager to develop and execute integrated demand gen campaigns
• Build and launch campaigns across email, paid ads, landing pages, and nurture workflows
• Coordinate with Marketing Coordinator, Video Specialist, and SEO Consultant to deploy content
• Create high-converting landing pages, forms, and email sequences in HubSpot
• A/B test everything and continuously optimize performance
• Serve as the HubSpot expert for marketing and sales teams
• Build and optimize lead scoring, routing, and lifecycle stages
• Create sophisticated automation and behavior-triggered workflows
• Maintain database hygiene and ensure data quality
• Manage integrations with ad platforms (Google Ads, LinkedIn Ads, YouTube Ads)

Requirements

• 4-6 years of B2B demand generation and HubSpot experience
• Deep knowledge of both HubSpot Marketing Hub and Sales Hub
• Proven track record generating MQLs, SQLs, and marketing-attributed pipeline
• Experience building lead scoring, routing, automation, and workflows from scratch
• Strong analytical skills with experience in attribution and ROI analysis
• Comfortable with ad platforms (Google Ads, LinkedIn Campaign Manager)

Preferred

• HubSpot certifications (Marketing Hub, Sales Hub, or Revenue Operations)
• Experience in B2B SaaS or corporate training industries
• Background in marketing operations or RevOps