Demand Generation Specialist at Redwood Software | USA

Redwood Software

Demand Generation Specialist

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 6 months ago

Job Summary

Drive demand-gen programs across email, web, paid, and nurture automation to generate pipeline.

Must-have: 3+ years of demand generation experience with B2B SaaS focus
Standout: Experience building AI workflows that generate pipeline and opportunities

Job Description

Responsibilities

Execute integrated demand generation campaigns across email, website, paid channels, and organic programs.
Build and optimize email marketing campaigns including newsletters, nurture flows, promotional sends, and triggered automation.
Build AI workflows to generate additional pipeline and opportunities
A/B test subject lines, CTAs, landing pages, and messaging to continuously improve performance.
Track, analyze, and report on campaign performance metrics, including MQLs, opportunities, conversion rates, and pipeline contribution.
Manage website updates to support campaigns, product launches, and conversion optimization efforts.
Optimize landing pages and forms to improve lead capture and user experience.
Partner with marketing leader and web teams to improve SEO, site engagement, and conversion rates.
Monitor website analytics and recommend improvements based on data insights.
Develop and manage lead nurture programs aligned to buyer stages and personas.

Requirements

3+ years of demand generation experience (PLG experience preferred)
Hands-on experience with marketing tech stack (Salesforce, Qualified, etc.)
Experience managing email campaigns and automated nurture workflows
Strong understanding of B2B marketing funnels and lead qualification (MQL/SQL)
Experience with website and landing page optimization
Analytical mindset with proficiency in marketing analytics
AI-forward thinking around lead follow-up and conversion
Ability to build AI workflows that generate pipeline and opportunities
Experience in a similar B2B SaaS or enterprise software environment preferred
Experience with lead scoring model design and implementation preferred

Preferred

PLG experience preferred
Experience with lead scoring model design and implementation preferred
Experience in a similar B2B SaaS or enterprise software environment preferred
AI-forward thinking around lead follow-up and conversion

Redwood Software

3.4 Glassdoor

Redwood Software is the leader in automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower organizations to orchestrate, manage and monitor their workflows across any application, service or server – in the cloud or on-premises – with confidence and control.

Founded in 1993

Frisco, Texas, USA

692 employees (53 in marketing)

www.redwood.com

51% recommend to a friend

73% CEO approval