Demand Generation Specialist at Postie | Denver, CO

Postie

Demand Generation Specialist

Denver, CO (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth marketing initiatives for B2B enterprise audiences by leading test-and-learn experiments, optimizing the funnel, and orchestrating end-to-end lifecycle experiences across channels.

Own hypothesis-driven experiments from concept to execution across channels.
Must-have: 3–5 years growth marketing with B2B experience and platform fluency.
Standout: Ability to orchestrate end-to-end lifecycle experiences and collaboration with Content Marketer.

Job Description

Responsibilities

The Experimentation Lab: You’ll lead our "Test & Learn" culture. Whether it’s testing a wild new "analog" hook on Reddit or a "Guerilla Marketing" play for a major industry event, you are the one driving the hypothesis and the execution.
The Unified Funnel: Working closely with our Content Marketer, you’ll take high-quality stories and find the most creative ways to get them in front of the right enterprise CMOs.
The Campaign "How": You aren't just sending emails; you’re orchestrating experiences. You’ll oversee the lifecycle from the first click to the Sales hand-off, ensuring every touchpoint feels human and high-value.
The Data Narrative: You don’t need to be a SQL wizard, but you do need to be obsessed with the "Why." You’ll audit our current funnel, find the leaks, and pitch us on the fresh ideas needed to fix them.

Requirements

Experience Level: 3-5 years of growth marketing experience
B2B Growth Mindset: You have experience navigating the B2B landscape. You know how to speak to a complex committee of decision-makers (CMOs and VPs) across a longer sales cycle.
Figure-it-out Factor: You don’t wait for a manual. When a tool breaks or a campaign flops, you’re diving in to find a solution.
Scrappy & Creative: You think outside the standard B2B playbook. You understand that "Demand Gen" isn't just about gated whitepapers—it's about creating brand moments that people actually remember.
Platform Fluent: You’ve spent real time in LinkedIn Campaign Manager and Google Ads. You know your way around CRMs, but you view them as tools to enable your ideas, not the ceiling of your job.
Fearless Tester: You’d rather launch a "B+" experiment today and learn from it than wait three weeks for a "perfect" campaign that never goes live.

Postie

At Postie we are committed to bringing the latest on trend clothing looks to Kiwi women and their whānau at the best possible value everyday. We have an extensive range of women's clothing, men's clothing, kid's clothing, underwear and sleepwear along with a selection of essential health and beauty products and a great range of fashion accessories.Postie has over 60 stores nationwide plus online delivering to all of Aotearoa, New Zealand. Our retail staff offer fantastic service and advice on styling, fit and colours while our webstore provides the convenience of shopping at home in your own time, with a fast nationwide delivery service. Whichever way you prefer to shop, Postie aims to provide a top quality service and an enjoyable shopping experience.

Founded in 1909

Auckland, Auckland, NZL

236 employees (16 in marketing)

www.postie.co.nz