Demand Generation Specialist at OpenClinica LLC | Needham, MA | $75K/yr – $85K/yr

Demand Generation Specialist

Needham, MA (Remote)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own and optimize multi-channel demand generation for a B2B SaaS/healthcare-adjacent product, turning multi-touch campaigns into pipeline while aligning with Sales and ABM strategies.

Campaign Ownership: Plan, execute, and optimize paid search, social, webinars, display, and content-led programs with a data-driven ROI focus.
Collaboration and Alignment: Partner with Sales and cross-functional teams to improve lead quality, routing, and conversion performance across ABM and targeted outreach.
Measurement and Automation: Build dashboards in Salesforce, Pardot, GA, and related tools; leverage AI and automation to raise efficiency and impact.

Job Description

Responsibilities

Execute and optimize integrated demand generation campaigns across Google Ads, LinkedIn Ads, retargeting, display advertising, webinars, content marketing, and other digital channels
Manage campaign budgets and performance to maximize lead generation, marketing-qualified leads (MQLs), sales-qualified leads (SQLs), pipeline contribution, and return on investment
Monitor, analyze, and report on campaign performance metrics including CPL, conversion rates, opportunity creation, pipeline influence, and revenue impact
Develop and maintain dashboards and reporting frameworks using Salesforce, Pardot, Google Analytics, and related reporting tools
Partner closely with Sales to improve lead quality, lead routing, follow-up effectiveness, and campaign alignment
Manage audience segmentation, account targeting, and list-building initiatives to improve campaign performance and conversion rates
Support account-based marketing (ABM) initiatives and targeted outreach programs
Plan and execute landing page optimization, A/B testing, and conversion rate optimization initiatives
Develop, test, and optimize ad copy, messaging, creative assets, and campaign offers
Conduct market, competitor, and customer research to identify growth opportunities and improve campaign effectiveness

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
3–5 years of experience in B2B demand generation, digital marketing, growth marketing, or performance marketing
Experience managing and optimizing campaigns within Google Ads and LinkedIn Ads
Proven success generating qualified leads and pipeline through digital marketing programs
Experience working with Salesforce, Pardot, or similar CRM and marketing automation platforms
Strong understanding of key demand generation metrics including MQLs, SQLs, pipeline, opportunity creation, CPL, conversion rates, and ROI
Experience using Google Analytics, Salesforce reporting, or similar analytics and reporting tools
Strong analytical skills with the ability to interpret data and make actionable recommendations
Experience collaborating with Sales teams to improve lead quality and conversion performance

Nice to have

Experience marketing SaaS, healthcare technology, clinical research, biotechnology, pharmaceutical, or CRO solutions
Experience with account-based marketing (ABM) strategies and platforms
Familiarity with intent data, audience targeting tools, and revenue marketing methodologies

OpenClinica LLC

3.3 Glassdoor

OpenClinica accelerates clinical trials by automating data acquisition through its software-as-a-service platform. Offering a secure bridge between healthcare and research, OpenClinica is trusted by the world’s foremost life science companies, academic institutions, and government entities and has been used in more than 10,000 studies involving over five million patients. OpenClinica is proud to support hundreds of small, midsize and large research organizations spanning biotech, pharma, medical device manufacturing and contract research organizations. Learn more at openclinica.com or email us at betterdata@openclinica.com

Founded in 2004

Waltham, Massachusetts, USA

70 employees (5 in marketing)

www.openclinica.com

51% recommend to a friend

60% CEO approval