Responsibilities\n- Execute and optimize integrated demand generation campaigns across Google Ads, LinkedIn Ads, retargeting, display advertising, webinars, content marketing, and other digital channels\n- Manage campaign budgets and performance to maximize lead generation, MQLs, SQLs, pipeline contribution, and return on investment\n- Monitor, analyze, and report on campaign performance metrics including CPL, conversion rates, opportunity creation, pipeline influence, and revenue impact\n- Develop and maintain dashboards and reporting frameworks using Salesforce, Pardot, Google Analytics, and related reporting tools\n- Partner closely with Sales to improve lead quality, lead routing, follow-up effectiveness, and campaign alignment\n- Manage audience segmentation, account targeting, and list-building initiatives to improve campaign performance and conversion rates\n- Support account-based marketing (ABM) initiatives and targeted outreach programs\n- Plan and execute landing page optimization, A/B testing, and conversion rate optimization initiatives\n- Develop, test, and optimize ad copy, messaging, creative assets, and campaign offers\n- Conduct market, competitor, and customer research to identify growth opportunities and improve campaign effectiveness\n Requirements\n- Bachelor\'s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience\n- 3–5 years of experience in B2B demand generation, digital marketing, growth marketing, or performance marketing\n- Experience managing and optimizing campaigns within Google Ads and LinkedIn Ads\n- Proven success generating qualified leads and pipeline through digital marketing programs\n- Experience working with Salesforce, Pardot, or similar CRM and marketing automation platforms\n- Strong understanding of key demand generation metrics including MQLs, SQLs, pipeline, opportunity creation, CPL, conversion rates, and ROI\n- Experience using Google Analytics, Salesforce reporting, or similar analytics and reporting tools\n- Strong analytical skills with the ability to interpret data and make actionable recommendations\n- Experience collaborating with Sales teams to improve lead quality and conversion performance\n- Excellent project management, organizational, and communication skills\n Preferred\n- Experience marketing SaaS, healthcare technology, clinical research, biotechnology, pharmaceutical, or CRO solutions\n- Experience with account-based marketing (ABM) strategies and platforms\n- Familiarity with intent data, audience targeting tools, and revenue marketing methodologies\n- Experience supporting webinar, event, and content-driven lead generation programs\n- Google Ads, Google Analytics, Salesforce, or related marketing certifications\n- Experience utilizing AI-powered marketing and automation tools to improve campaign effectiveness and operational efficiency