Demand Generation Specialist

Plano, TX (Hybrid)

$67K/yr – $79K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own nurture and automation orchestration across email, chat, and web campaigns while guarding data quality and lead routing between systems.

  • Lifecycle and nurture governance: build, test, and optimize email, chat, and automation programs to move leads from lead to MQL.
  • Data integrity and routing: monitor HubSpot to Dynamics sync, lead scoring, lists, and QA to fix flow issues.
  • Web and content ops: coordinate site updates, forms, CTAs, and content updates with Product Marketing and agencies.

Job Description

Responsibilities

  • Build, launch, and maintain nurture campaigns across email, chat, and related automation programs.
  • Support lead scoring, lifecycle management, routing updates, list hygiene, and campaign QA in HubSpot and connected systems.
  • Monitor HubSpot-to-Dynamics sync health, flag issues, and help resolve lead flow or routing errors.
  • Help manage website updates, including page edits, form checks, CTA updates, and routine QA to ensure the site is working properly.
  • Coordinate with agency or contractor partners on assigned web tasks and follow up on timelines and deliverables.
  • Partner with Product Marketing to update website copy, campaign pages, and content offers as needed.
  • Support SEO, content alignment, and website optimization efforts that improve discoverability and conversion.
  • Run tests on emails, landing pages, and forms; track results and share recommendations.
  • Pull campaign data, validate lists, and help maintain dashboards and reporting for Marketing and Sales stakeholders.

Requirements

  • 3+ years in B2B Marketing Ops, Campaign Ops, or Demand Gen support
  • Hands-on HubSpot experience (required); CRM familiarity (Dynamics or similar) a plus
  • Exposure to ABM / paid media platforms (e.g., AdRoll, 6sense) and data tools (e.g., Clay)
  • Comfortable with campaign setup, workflows, lists, and basic routing in marketing automation
  • Basic understanding of B2B funnel stages (lead, MQL, SQL, opportunity)
  • Interest in or experience with website updates and basic optimization (forms, CTAs, landing pages)
  • Organized, detail-oriented, able to manage multiple requests and timelines
  • Strong communicator; collaborates well with Sales, RevOps, Product Marketing, and agencies
  • Comfortable pulling reports and QA’ing data to spot issues or trends

Preferred

  • FinTech/payments familiarity is a nice-to-have

Benefits

  • Our competitive benefits include medical, dental, vision, wellness, 401(k) matching, open paid time off, generous parental leave, and more!
  • Onbe is proud to be an equal opportunity employer. We seek out ways to create a mindful workforce that embraces diversity and celebrates a culture of inclusion. We do not discriminate against employees or job applicants on the basis of race, color, ancestry, national origin, sex (including pregnancy), gender identity, sexual orientation, marital or family status, religion, age, disability, genetic information or military service. Our equal opportunity policy applies to all decisions of employment including hiring, placement, promotion or advancement, termination, layoff, recall, transfer, compensation, training and leaves of absence
Onbe logo

Onbe

3.8 Glassdoor

Onbe is a fintech that manages and modernizes consumer and workforce disbursements for corporate clients. We are the category leader in business to individual disbursements. Our technology platform powers a set of turnkey managed disbursement solutions that let clients outsource their entire B2C disbursement operation, relieving them of the cost, complexity and risk that come with orchestrating these payments in-house, and delivering a customer experience that’s instant, convenient and simple.

Founded in 1996
Chicago, Illinois, USA
348 employees (10 in marketing)
74% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
31.1K
Monthly Google Ads Budget
$7.6K
Traffic Source Mix
Search
32.7%
Direct
52.6%
Referral
7.8%
Social
5.2%
Paid
1.5%

Headcount Trend

Current headcount: ~348

Marketing Team

Marketing Team Size
10 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

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