Demand Generation Specialist

Buffalo Grove, IL (Hybrid)

$67K/yr – $79K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the marketing ops spine from nurture campaigns to data health and site QA, ensuring smooth lead flow and measurable signals for Sales.

  • Campaign Ops: build, test, and QA nurture programs across email, chat, and automation.
  • Data & Reporting: pull data, validate lists, QA the CRM sync, and maintain dashboards for Marketing and Sales.
  • Website & SEO Alignment: coordinate updates, forms, CTAs, and optimization efforts to boost discoverability and conversion.

Job Description

Responsibilities - Build, launch, and maintain nurture campaigns across email, chat, and related automation programs. - Support lead scoring, lifecycle management, routing updates, list hygiene, and campaign QA in HubSpot and connected systems. - Monitor HubSpot-to-Dynamics sync health, flag issues, and help resolve lead flow or routing errors. - Help manage website updates, including page edits, form checks, CTA updates, and routine QA to ensure the site is working properly. - Coordinate with agency or contractor partners on assigned web tasks and follow up on timelines and deliverables. - Partner with Product Marketing to update website copy, campaign pages, and content offers as needed. - Support SEO, content alignment, and website optimization efforts that improve discoverability and conversion. - Run tests on emails, landing pages, and forms; track results and share recommendations. - Pull campaign data, validate lists, and help maintain dashboards and reporting for Marketing and Sales stakeholders.
Onbe logo

Onbe

3.8 Glassdoor

Onbe is a fintech that manages and modernizes consumer and workforce disbursements for corporate clients. We are the category leader in business to individual disbursements. Our technology platform powers a set of turnkey managed disbursement solutions that let clients outsource their entire B2C disbursement operation, relieving them of the cost, complexity and risk that come with orchestrating these payments in-house, and delivering a customer experience that’s instant, convenient and simple.

Founded in 1996
Chicago, Illinois, USA
348 employees (10 in marketing)
74% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
31.1K
Monthly Google Ads Budget
$7.6K
Traffic Source Mix
Search
32.7%
Direct
52.6%
Referral
7.8%
Social
5.2%
Paid
1.5%

Headcount Trend

Current headcount: ~348

Marketing Team

Marketing Team Size
10 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

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