Demand Generation Specialist

Buffalo Grove, IL

$67K/yr – $79K/yrMid Level3+ years exp

Posted 5 weeks ago

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Job Summary

Own end to end marketing ops for demand gen, running nurture programs and data hygiene while keeping lead flow between HubSpot and Dynamics healthy and the site optimized.

  • Lead lifecycle ownership: nurture campaigns, lead scoring, routing, list hygiene, and QA in marketing automation.
  • Cross functional ops: coordinate with Product Marketing and agencies on website copy, pages, CTAs, and content offers.
  • Analytics and QA: pull data, validate campaigns, run tests, and maintain dashboards for Marketing and Sales.

Job Description

Responsibilities

  • Build, launch, and maintain nurture campaigns across email, chat, and related automation programs.
  • Support lead scoring, lifecycle management, routing updates, list hygiene, and campaign QA in HubSpot and connected systems.
  • Monitor HubSpot-to-Dynamics sync health, flag issues, and help resolve lead flow or routing errors.
  • Help manage website updates, including page edits, form checks, CTA updates, and routine QA to ensure the site is working properly.
  • Coordinate with agency or contractor partners on assigned web tasks and follow up on timelines and deliverables.
  • Partner with Product Marketing to update website copy, campaign pages, and content offers as needed.
  • Support SEO, content alignment, and website optimization efforts that improve discoverability and conversion.
  • Run tests on emails, landing pages, and forms; track results and share recommendations.
  • Pull campaign data, validate lists, and help maintain dashboards and reporting for Marketing and Sales stakeholders.
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Onbe

Onbe is a fintech that manages and modernizes consumer and workforce disbursements for corporate clients. We are the category leader in business to individual disbursements. Our technology platform powers a set of turnkey managed disbursement solutions that let clients outsource their entire B2C disbursement operation, relieving them of the cost, complexity and risk that come with orchestrating these payments in-house, and delivering a customer experience that’s instant, convenient and simple.

Founded in 1996
Chicago, Illinois, USA
348 employees (10 in marketing)