Responsibilities

• Build, launch, and maintain nurture campaigns across email, chat, and related automation programs.
• Support lead scoring, lifecycle management, routing updates, list hygiene, and campaign QA in HubSpot and connected systems.
• Monitor HubSpot-to-Dynamics sync health, flag issues, and help resolve lead flow or routing errors.
• Help manage website updates, including page edits, form checks, CTA updates, and routine QA to ensure the site is working properly.
• Coordinate with agency or contractor partners on assigned web tasks and follow up on timelines and deliverables.
• Partner with Product Marketing to update website copy, campaign pages, and content offers as needed.
• Support SEO, content alignment, and website optimization efforts that improve discoverability and conversion.
• Run tests on emails, landing pages, and forms; track results and share recommendations.
• Pull campaign data, validate lists, and help maintain dashboards and reporting for Marketing and Sales stakeholders.

Requirements

• 3+ years in B2B Marketing Ops, Campaign Ops, or Demand Gen support
• Hands-on HubSpot experience (required); CRM familiarity (Dynamics or similar) a plus
• Exposure to ABM / paid media platforms (e.g., AdRoll, 6sense) and data tools (e.g., Clay)
• Comfortable with campaign setup, workflows, lists, and basic routing in marketing automation
• Basic understanding of B2B funnel stages (lead, MQL, SQL, opportunity)
• Interest in or experience with website updates and basic optimization (forms, CTAs, landing pages)
• Organized, detail-oriented, able to manage multiple requests and timelines
• Strong communicator; collaborates well with Sales, RevOps, Product Marketing, and agencies
• Comfortable pulling reports and QA’ing data to spot issues or trends

Preferred

• FinTech/payments familiarity is a nice-to-have

Benefits

• Our competitive benefits include medical, dental, vision, wellness, 401(k) matching, open paid time off, generous parental leave, and more!