Demand Generation Specialist

Houston, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the full-funnel demand-generation engine, coordinating paid media, content, and CRM-driven nurture to generate qualified pipeline and measurable ROI.

  • Growth Infrastructure: Coordinate end-to-end paid/owned media, landing pages, tracking, and attribution to drive pipeline.
  • Campaign Execution & Optimization: Build and optimize multi-channel campaigns across Google, LinkedIn, Meta, email, webinars, and syndication with content teams.
  • Data-Driven Optimization: Analyze KPIs, identify trends, and present leadership-ready recommendations.

Job Description

Responsibilities

  • Develop and execute integrated demand generation campaigns across paid search, paid social, display, email, webinars, and content syndication.
  • Build, launch, and optimize digital advertising campaigns on platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads, and other B2B/B2C channels.
  • Create audience segmentation strategies, retargeting campaigns, and nurture flows to improve lead quality and conversion rates.
  • Coordinate landing page creation, A/B testing, form optimization, and campaign tracking implementation.
  • Collaborate with content, sales, and product teams to align messaging and campaign goals.
  • Manage and optimize marketing automation platforms such as HubSpot, Marketo, or Salesforce integrations.
  • Configure tracking systems including UTM structures, pixels, conversion events, and attribution models.
  • Ensure accurate lead routing, scoring, and CRM data hygiene.
  • Support integrations between advertising platforms, analytics tools, and CRM systems.
  • Monitor campaign performance and analyze KPIs including CTR, CPC, CPA, ROAS, MQLs, SQLs, pipeline contribution, and conversion rates.
McLane Global logo

McLane Global

At McLane Global, we are dedicated to solving your food supply chain challenges so you can grow your business. We are uniquely positioned to offer vertically integrated food-grade logistics and sourcing services. Making us your one-stop shop for food supply chain solutions. What makes us different:Our streamlined approach to supply chain management allows you to customize solutions based on your individual needs, driving profitability and satisfaction in the right direction, up. Our versatility and forward-thinking mindset garner many hats. From warehousing, wholesale, tariff management, kitting, transportation, marketing, and so much more, you benefit from a wide variety of solutions serviced by our industry experts. Not sure what you need? Even better. Share with us your goals and challenges, and we help you figure it out.What you can expect:At McLane Global, you are the heart of our business, so we care for you like you’re one of us. We work to solve and simplify your supply chain and logistics challenges, allowing you to focus on other areas of your business. We pride ourselves in transparency and customer support because we know access to your project is important to you. We offer highly sought services like real-time reporting and domestic-based customer service centers. We want your business to grow without the headache. If offering 24/7 access to data gives you what you need when you need it, then we’re here to support your growth every step of the way. Ever wished you could do more? Think of us as another set of hands.

Founded in 1958
Houston, Texas, USA
186 employees

Traffic Signals

Monthly Visitors
4.7K
Traffic Source Mix
Search
30.9%
Direct
47.1%
Referral
6.7%
Social
13.7%
Paid
1.5%

Headcount Trend

Current headcount: ~186

Marketing Team

Median Career Experience
23 years
Median Tenure
3.3 years