Demand Generation Specialist at Douglas Machine Inc. | Alexandria, MN | $52K/yr – $62K/yr

Douglas Machine Inc.

Demand Generation Specialist

Alexandria, MN (On-site)

$52K/yr – $62K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Support marketing operations and events coordination, owning HubSpot tasks, data quality, and lead flow in an on-site role.

Own day-to-day HubSpot operations, lead qualification, and MQL handoffs.
Must-have: Excellent written and verbal communication skills.
Standout: On-site role with 20% travel for tradeshows and events.

Job Description

Responsibilities

Steward our mission (to enrich lives by providing differentiated packaging automation and services) and values (unwavering integrity, servant’s heart, ownership spirit and continuous innovation and improvement)
Support tradeshow efforts through project coordination, planning, administration, set-up and teardown. Travel to and participation in such events is required.
Process and qualify incoming marketing leads from various channels. Promote and warmly hand-off marketing-qualified leads to appropriate personnel.
Execute social media plans and foster engagement to promote growth in MQLs via these channels.
Fulfill the day-to-day operations of Hubspot including email scheduling, segmentation, reports, workflows, etc. based on strategic direction developed by marketing leadership.
Utilize data hygiene best practices to monitor and maintain data quality and compliance within the marketing databases.
Utilize analytics tools to develop and maintain reports and dashboards that accurately assess marketing effectiveness and business impact through defined KPIs.
Implement and optimize digital advertising campaigns across multiple platforms to support company initiatives and marketing strategies.
Nurture, protect and enhance our corporate image and brand.
Other Duties as Assigned: Respond with flexibility to the needs of the business – both internally and externally – by addressing important corporate initiatives when requested by management.

Requirements

Excellent written and verbal communication skills
Ability to prioritize and consistently meet deadlines
Collaborative and effective team player
Highly proficient in Word, Excel, PowerPoint, Outlook
Adept use of social media, analytics solutions, digital marketing tools and CRM applications
Ability to manage projects with large amounts of detail
Ability to discern ‘fit’ and qualify inquiries
Excellent listening and interpersonal skills
Strong attention to detail
Bachelor of Arts/Bachelor of Science in Marketing or related field and/or equivalent experience.

Preferred

Tradeshow experience is preferred.

Benefits

All full-time positions offer attractive compensation and benefits that include ESOP stock allocation, 401(k) match, a company health clinic, medical, dental, life and disability insurance, volunteer time off, along with holiday pay and paid time off.

Douglas Machine Inc.

Founded in 1964, Douglas Machine Inc. is recognized as a global leader in automated packaging solutions for corrugated, paperboard and shrink-film. Today the company specializes in the design and manufacture of cartoners, sleevers, multipackers, case packers, tray packers, shrink-wrap systems, and variety pack systems. Customers from many different markets including food, beverage, personal care and pharmaceutical have come to rely on Douglas’ automation expertise and value-added services to maximize their throughput. The company is based in Alexandria, Minnesota USA.At Douglas, our mission and values statements are much more than words. They embody the foundation of our company, define our culture and keep the principles we were founded on at the forefront of everything we do. As an employee-owned company, we work diligently to be the best we can possibly be. Not only through innovation and the ongoing improvement of our products and services, but also in how we impact others and the world around us. This quest is born out of desire to achieve success and significance through our work.Our Mission:To enrich lives by providing differentiated packaging automation and services.Our Values:The core of our values is an abiding respect for Biblically-based business principles. To us this means conducting business in a manner that is legal, ethical, moral and healthy to the faith-based spiritual life of every employee owner, customer, supplier and competitor. Unwavering Integrity - We refuse to compromise our ethics and high professional standards in order to achieve desired outcomes. Servant’s Heart - We possess a never-ending desire to serve and support others.Ownership Spirit - Our passion for employee ownership is demonstrated in everything we do.Continuous Innovation & Improvement - We challenge the status quo and strive for excellence in all our work.For employment opportunities visit http://www.douglas-machine.com/company/careers/

Founded in 1964

Alexandria, Minnesota, USA

385 employees (30 in marketing)

www.douglas-machine.com