Responsibilities

• Plan, execute, and optimize paid demand generation campaigns across Google Ads, display, PPC, and paid search.
• Collaborate with SEO and paid media agencies to drive lead performance and continuous improvement.
• Monitor budgets, performance metrics, and ROI, adjusting campaigns based on results and insights.
• Own paid LinkedIn strategy and execution, including campaign setup, targeting, messaging, and creative coordination.
• Develop and test ad formats, audiences, and content to drive awareness, demand, and qualified leads.
• Track, analyze, and report on LinkedIn campaign performance and lead quality.
• Plan and manage content syndication programs in partnership with external vendors.
• Coordinate content selection, targeting, execution, and lead follow-up processes.
• Analyze performance, lead quality, and cost per lead to optimize future programs.
• Support and execute ABM strategies in collaboration with sales and marketing leadership.

Requirements

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of experience in demand generation, digital marketing, or performance marketing roles.
• Hands-on experience with paid media (Google Ads, PPC, display) and paid LinkedIn campaigns.
• Familiarity with ABM concepts, tools, and execution.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with marketing automation and CRM tools (e.g., Eloqua, Microsoft Dynamics or similar).
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Preferred

• B2B experience preferred; experience in financial services, insurance, or risk-related industries is a plus.
• Experience with ABM program case studies or success metrics