Responsibilities

• Plan and execute targeted B2B demand generation campaigns across LinkedIn, Google Ads, email marketing, and other digital channels
• Use demand generation tools and marketing platforms to identify and engage high-value target accounts and industries
• Build and optimize campaign landing pages, conversion paths, and lead capture forms
• Support account-based and geographically targeted campaigns aligned with sales priorities
• Continuously test messaging, targeting, and creative to improve campaign performance and cost per lead
• Manage Certarus’ LinkedIn presence and content calendar
• Develop case studies, customer stories, and industry-focused content
• Maintain and improve website content, calls-to-action, and landing pages
• Support customer events, industry conferences, and customer engagement initiatives
• Collaborate with sales leaders to develop decks, one-pagers, and case studies

Requirements

• 4–5 years of B2B marketing or demand generation experience
• Hands-on experience executing digital demand generation campaigns
• Experience using B2B marketing platforms and demand generation tools such as LinkedIn Campaign Manager, Google Ads, email marketing platforms, CRM/marketing automation systems (e.g., HubSpot, Marketo, Salesforce, or similar)
• Experience creating sales enablement content including case studies and customer stories
• Strong writing and editing skills for professional and technical audiences
• Comfortable collaborating cross-functionally with sales teams and subject matter experts
• Experience in energy, industrial, infrastructure, or other technical B2B markets
• Familiarity with SEO, website optimization, and conversion strategy
• Experience supporting account-based marketing or targeted industry campaigns
• Experience managing campaign analytics and marketing dashboards

Benefits

• Certarus offers a competitive compensation package, including benefits and retirement plans.
• Above all, we offer unlimited career advancement opportunities with a dynamic, rapidly growing organization.