Responsibilities

• Plan, build, and execute demand generation campaigns across ABM, LinkedIn, Google Search, retargeting, and email channels.
• Develop campaign briefs, timelines, and creative requirements in collaboration with content and design teams.
• Manage day-to-day optimization to maximize CTR, conversion rates, pipeline impact, and cost efficiency.
• Drive A/B testing of messaging, subject lines, content, and landing pages to improve meeting creation and overall campaign performance.
• Manage LinkedIn Campaign Manager programs, including sponsored content, dynamic ads, conversation ads, and retargeting.
• Run Google Search & Display campaigns, including keyword strategy, ad copy development, and bid management.
• Monitor budgets, pacing, and performance; adjust campaigns to ensure pipeline and ROI goals are met.
• Build, deploy, and optimize email campaigns in HubSpot (required) and Apollo.
• Segment audiences and manage database health for both acquisition and nurture workflows.
• Develop and refine nurture sequences that support MQL‑to‑SQL progression.