Responsibilities

• Execute end-to-end demand generation campaigns across digital, content, events, and other channels to drive new business and expansion pipeline
• Analyze customer segments, channel metrics, and campaign performance data to inform targeting, campaign programs and tactics.
• Manage campaign timelines, tactics, and budgets to ensure programs are delivered on time and meet performance expectations
• Collaborate with cross-functional teams (Sales, Sales Enablement, Product Marketing, Content) to align messaging, targeting, and execution
• Optimize channel mix and campaign performance using data-driven insights to maximize ROI and pipeline impact
• Monitor, measure, and report on campaign KPIs, including pipeline contribution and conversion rates.
• Continuously test and refine campaigns (A/B testing, segmentation, messaging) to improve effectiveness
• Partner with Sales to ensure alignment on lead quality, follow-up, and funnel progression
• Partner with Sales Enablement on collateral design, post-campaign activity and lead nurturing tactics.
• Support forecasting efforts by providing campaign performance insights and pipeline projections

Requirements

• Bachelor’s degree in Marketing or related field, or equivalent work experience
• 5-7 years of marketing or related experience
• Proven experience independently owning and executing multi-channel demand generation campaigns that drive measurable pipeline impact
• Strong analytical skills with experience using data to inform targeting, segmentation, and campaign optimization
• Experience managing campaign performance metrics, including pipeline contribution and ROI
• Ability to collaborate effectively with Sales and cross-functional stakeholders to drive alignment and results
• Experience working in a results-driven, performance-oriented environment with accountability for meeting targets